Active · per the CBE, 17 September 2026
BABYMATTERS logo

BABYMATTERS

BE0445654226

Rechtspersoon Private limited company 1 establishment

BABYMATTERS is a wholesaler in Lier. Private Limited, started on 28 October 1991, 1 establishment.

Joseph Van Instraat 30, 2500 Lier babymatters.com

Behind the company: Conny Goossens, Ståle Rossavik.

Active for

34 year, 10 months

Financials

Financial year 2025

BABYMATTERS from Lier, company number BE0445654226, closed financial year 2025 with a result of € 31,107 after tax. For that financial year BABYMATTERS recorded a gross margin of € 450,616 and equity of € 109,086. Compared with financial year 2024, the result moved from € 159,962 to € 31,107. The company is profitable. The buffer is growing. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on July 30, 2026.

What it is worth Growing

€ 109,086

▲ 40% vs 2024

Assets minus debts, by the books. What is left if everything were sold and paid today.

Profit Healthy

€ 31,107

▼ 81% vs 2024

Profit after tax over the fiscal year.

Cash in the bank

€ 19,166

▼ 40% vs 2024

Cash and bank balances on the last day of the fiscal year.

Where the profit goes Growing

Stays in the company

No dividend for 2025. Retained profit grew to € -90,914.

People and assets in 2025

Full-time equivalents

3

▲ 0.3 vs 2024

Average over the fiscal year, from the social balance sheet.

Wage cost

€ 199,538

▲ 1% vs 2024

€ 66,500 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.

Vehicles and equipment

€ 3,183

▲ € 2,620 vs 2024

Book value of vehicles, furniture and equipment.

Debts at end 2025

Bank debt ≈ 16 years to go

€ 1.8 million

▼ 2% vs 2024

€ 116,131 is repaid this year. At this pace the long-term loan is gone in ≈ 16 years.

Owed to suppliers

€ 21,943

▼ 80% vs 2024

Supplier invoices still open on the last day of the fiscal year.

Taxes and wages

€ 48,321

▼ 17% vs 2024

Taxes, VAT and social contributions still to pay.

Want to see how much further we take a dossier in the Pro version? Open the free De Lijn example and give feedback →

Key figures per fiscal year Download key figures (CSV)
2022202320242025Change 2024 → 2025
Gross margin € 293,844 € 471,492 € 690,376 € 450,616 ▼ 35%
Profit after taxes € -203,025 € 46,444 € 159,962 € 31,107 ▼ 81%
Equity € -128,426 € -81,982 € 77,980 € 109,086 ▲ 40%
Total debts € 2,626,788 € 2,577,436 € 2,207,258 € 2,047,338 ▼ 7%
Cash € 61,022 € 201,176 € 31,683 € 19,166 ▼ 40%
Land & buildings € 1,160,662 € 1,122,190 € 967,709 € 922,954 ▼ 5%
Retained profit € -328,426 € -281,982 € -122,020 € -90,914 ▲ € 31,107
Bank debt € 2,221,446 € 2,173,211 € 1,834,627 € 1,800,849 ▼ 2%
Balance sheet total € 2,498,363 € 2,495,454 € 2,285,237 € 2,156,424 ▼ 6%
Employees (FTE) 4.5 3.2 2.7 3 ▲ 0.3

Key figures of BABYMATTERS, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.

What happened to BABYMATTERS?

What happened at BABYMATTERS in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

  • New annual accounts for financial year 2025: profit of € 31,107 (▼ 81% vs 2024). Source: NBB ↗
  • New establishment in Lier. KBO
  • Conny Goossens became a director. NBB
  • Ståle Rossavik became a director. NBB
  • Start of the company according to the CBE. KBO

In short

From € 203,025 loss in 2022 to € 31,107 profit in 2025.

Paid € 36,071 in corporate taxes since 2022.

Best year ever: 2024, with € 159,962 profit.

On average € 150,200 of value added per employee in 2025.

Management

Conny Goossens Ståle Rossavik
BABYMATTERS

Behind BABYMATTERS are Conny Goossens and Ståle Rossavik. Ståle Rossavik is also behind MIVAS.

See the full network in the app

Directors

According to the 2025 annual accounts

Conny Goossens

Director

since 1991

Ståle Rossavik

Director

Also active at: MIVAS

since 1991

Establishments

Establishment units

Physical locations of this company

Registered office

Joseph Van Instraat 30

2500 Lier

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

Website

Technologies

Google AnalyticsGoogle FontsGoogle Tag ManagerreCAPTCHA

Hosting & Email

Email provider

Microsoft 365

Hosting

LEVEL27-AS * Please direct all complaints to [email protected] *, BE

Domain

Domain

babymatters.com

Registered

2003-10-29

Registrar

NameWeb BVBA

Expires

2026-10-29

Website info

HTTPS Ja
Languages NL

Features

Webshop Newsletter Ads

Security

HTTPS
SPF
DMARC

Details

Company number
0445.654.226
VAT number
BE 0445.654.226
Registered office
Joseph Van Instraat 30, 2500 Lier
Names & denominations
BABYMATTERS
Enterprise type
Rechtspersoon
Legal form
Private limited company
Legal situation
Normale toestand
Start date
28 October 1991
Peppol
Active · Active since 27 Mar 2026
Activities · NACE

Groothandel in andere consumentenartikelen, neg

Overige groothandel in consumentenartikelen, n.e.g.

Groothandel in sport- en kampeerartikelen, met uitzondering van fietsen

Groothandel in sport- en kampeerartikelen, rijwielen en onderdelen en toebehoren daarvan, spellen en speelgoed

Frequently asked questions

What does BABYMATTERS do?
BABYMATTERS is a wholesaler in Lier. Private Limited, started on 28 October 1991, 1 establishment.
What is the address of BABYMATTERS?
The registered office of BABYMATTERS is located at Joseph Van Instraat 30, 2500 Lier.
Is BABYMATTERS still active?
Yes. According to the CBE (17 September 2026) BABYMATTERS is active, legal situation “Normale toestand”, started on 28 October 1991.
Is BABYMATTERS registered on Peppol?
Yes, BABYMATTERS is registered on the Peppol network with ID 0208:0445654226.
What is the enterprise number of BABYMATTERS?
The enterprise number of BABYMATTERS is BE0445654226.
When was BABYMATTERS founded?
BABYMATTERS was founded on 28 October 1991.