Financials
Financial year 2025
PROMA from Eupen, company number BE0442819549, closed financial year 2025 with a result of € -422,413 after tax. For that financial year PROMA recorded a gross margin of € 351,916 and equity of € 974,079. Compared with financial year 2024, the result moved from € 20,829 to € -422,413. The company made a loss. The company holds a healthy buffer. Debts are under control. The most recent annual accounts were filed with the National Bank of Belgium on May 21, 2026.
€ 974,079
▼ 30% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -422,413
▼ still € 20,829 profit in 2024
Profit after tax over the fiscal year.
€ 839,668
▼ 66% vs 2024
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € 237,637.
People and assets in 2025
0.1
Average over the fiscal year, from the social balance sheet.
€ 13,001
Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
Debts at end 2025
€ 857,016
▼ 17% vs 2024
€ 181,194 is repaid this year. At this pace the long-term loan is gone in ≈ 5 years.
€ 27,183
▼ 85% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 16,354
▼ 21% vs 2024
Corporate tax and VAT still to pay. No wage debt: nothing outstanding to staff or social security.
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 340,067 | € 314,611 | € 341,414 | € 351,916 | ▲ 3% |
| Profit after taxes | € 81,862 | € 53,619 | € 20,829 | € -422,413 | ▼ € 443,241 |
| Equity | € 1,322,043 | € 1,375,662 | € 1,396,491 | € 974,079 | ▼ 30% |
| Total debts | € 3,651,715 | € 5,370,280 | € 5,348,106 | € 5,006,585 | ▼ 6% |
| Cash | € 760,857 | € 2,399,646 | € 2,449,738 | € 839,668 | ▼ 66% |
| Retained profit | € 585,601 | € 639,220 | € 660,049 | € 237,637 | ▼ 64% |
| Bank debt | € 1,371,024 | € 1,204,480 | € 1,033,188 | € 857,016 | ▼ 17% |
| Balance sheet total | € 4,973,759 | € 6,745,942 | € 6,744,597 | € 5,980,664 | ▼ 11% |
| Employees (FTE) | - | - | - | 0.1 |
Key figures of PROMA, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to PROMA?
What happened at PROMA in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- Deutschprachige Gemeinschaft stepped down as director. NBB
- Yves Gerard stepped down as director. NBB
- New annual accounts for financial year 2025: loss of € 422,413 (▼ € 443,241 vs 2024). Source: NBB ↗
- Deutschprachige Gemeinschaft became a director. NBB
- Yves Gerard became a director. NBB
- New establishment in Eupen. KBO
- Start of the company according to the CBE. KBO
In short
From € 81,862 profit in 2022 to € 422,413 loss in 2025.
Paid € 73,540 in corporate taxes since 2022.
Best year ever: 2022, with € 81,862 profit.
Management
The stake of REGIE MEDIA BELGE comes from that shareholder’s own annual accounts; small companies do not report their shareholders themselves.
PROMAThe shares are held by REGIE MEDIA BELGE (14.3%). It owns 100% of Eyne GmbH, 40.8% of RegioMedien and 25.4% of Inclusio Ostbelgien itself.
Directors
According to the 2025 annual accounts
Yves Gerard
Director
Also active at: ASSOCIATION OF TELEVISION AND RADIO SALES HOUSES, SPORTS & MEDIA SALESHOUSE, LES NEWS 24, MASAAL, Casa Kafka Pictures
since 2022 · until 2028
Director · represented by Stephan Förster
Also active at: WORLDSKILLS BELGIUM, EYNE, Euregio Maas-Rhein
since 2023 · until 2029
Shareholders
14.3%
Participations
Establishments
Establishment units
Physical locations of this company
Gospertstrasse 1
4700 Eupen
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 2 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0442.819.549
- VAT number
- BE 0442.819.549
- Registered office
- Gospertstrasse 1, 4700 Eupen
- Names & denominations
- PROMA
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 31 January 1991
- Peppol
- Active · Active since 19 Dec 2025
- Activities · NACE
Activiteiten van reclamebureaus
Publiciteitsagentschappen