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Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Busy address KBO
15 other companies have their registered office at the same address; threshold 10.
Financials
Financial year 2025
SPORTS & MEDIA SALESHOUSE from Namur, company number BE0697888769, closed financial year 2025 with a result of € -119,695 after tax. For that financial year SPORTS & MEDIA SALESHOUSE recorded a gross margin of € 119,752 and equity of € 187,315. Compared with financial year 2024, the result moved from € 98,730 to € -119,695. The company made a loss. The buffer shrank hard: equity is 50 % below last year. Debts are under control. The most recent annual accounts were filed with the National Bank of Belgium on June 10, 2026.
€ 187,315
▼ 50% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -119,695
▼ still € 98,730 profit in 2024
Profit after tax over the fiscal year.
€ 198,599
▲ 39% vs 2024
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € 125,815.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 554,018
▼ 11% vs 2024
Supplier invoices still open on the last day of the fiscal year.
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 312,684 | € 318,984 | € 137,178 | € 119,752 | ▼ 13% |
| Profit after taxes | € 231,401 | € 235,171 | € 98,730 | € -119,695 | ▼ € 218,424 |
| Equity | € 193,108 | € 278,280 | € 377,009 | € 187,315 | ▼ 50% |
| Total debts | € 839,247 | € 1,086,956 | € 754,107 | € 668,866 | ▼ 11% |
| Cash | € 67,740 | € 179,306 | € 143,079 | € 198,599 | ▲ 39% |
| Retained profit | € 131,608 | € 216,780 | € 315,509 | € 125,815 | ▼ 60% |
| Dividend | € 230,000 | € 150,000 | € 0 | € 70,000 | |
| Balance sheet total | € 1,032,356 | € 1,365,236 | € 1,131,116 | € 856,181 | ▼ 24% |
Key figures of SPORTS & MEDIA SALESHOUSE, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to SPORTS & MEDIA SALESHOUSE?
What happened at SPORTS & MEDIA SALESHOUSE in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- Cédric BRUYLANDT stepped down as director. NBB
- Freddy TACHENY stepped down as director. NBB
- REGIE MEDIA BELGE SA stepped down as director. NBB
- RTBF EtUtPub stepped down as director. NBB
- New annual accounts for financial year 2025: loss of € 119,695 (▼ € 218,424 vs 2024). Source: NBB ↗
- RTBF EtUtPub became a director. NBB
- Cédric BRUYLANDT became a director. NBB
- Freddy TACHENY became a director. NBB
In short
From € 231,401 profit in 2022 to € 119,695 loss in 2025.
Paid € 226,151 in corporate taxes since 2022.
Best year ever: 2023, with € 235,171 profit.
Paid out € 450,000 in dividends to the owners in total.
Management
The stake of REGIE MEDIA BELGE, ZELOS comes from that shareholder’s own annual accounts; small companies do not report their shareholders themselves.
SPORTS & MEDIA SALESHOUSEThe shares are held by REGIE MEDIA BELGE (50%) and ZELOS (50%). It owns 9% of LN 24 itself.
Directors
According to the 2025 annual accounts
Director · represented by Chris VANDERVINE
Also active at: Belgian Heroes, Association des Journalistes Professionnels UP
since 2023 · until 2029
Cédric BRUYLANDT
Director
Also active at: 2W EVENTS, Touchpoint, ZELOS EVENTS, MOTORCYCLE INVESTMENT GROUP, MEDIA INSIDE
since 2023 · until 2029
Freddy TACHENY
Managing director
Also active at: 2W EVENTS, ZELOS EVENTS, MOTORCYCLE INVESTMENT GROUP, ZELOS, LES NEWS 24, SPORT INVESTMENT GROUP, MEDIA INSIDE, F.TACHENY
since 2023 · until 2029
Director · represented by Yves GERARD
Also active at: LES NEWS 24, Casa Kafka Pictures
since 2023 · until 2029
Shareholders
50%
Participations
9%
Establishments
Establishment units
Physical locations of this company
Rue de Coquelet 134
5000 Namur
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 15 companies are registered at this address.
All companies at this address →HUDEMA
€ 882,655 revenue · 2025
CONTRASTE DIGITAL
€ 5.8 million revenue · 2025
MOOVIZZ
€ 837,584 revenue · 2025
GROUPE SUDMEDIA
€ 44.5 million revenue · 2025
CODATA SERVICES
€ 2 million gross margin · 2025
+10 more
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0697.888.769
- VAT number
- BE 0697.888.769
- Registered office
- Rue de Coquelet 134, 5000 Namur
- Names & denominations
- SPORTS & MEDIA SALESHOUSE · SMSH
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 13 June 2018
- Peppol
- Active · Active since 21 Oct 2026
- Activities · NACE
Mediarepresentatie
Activiteiten van reclamebureaus