Financials
Financial year 2024
POLE PROMOTIONS from Waterloo, company number BE0438457222, closed financial year 2024 with a result of € 69,461 after tax. For that financial year POLE PROMOTIONS recorded a gross margin of € 86,255 and equity of € 227,436. Compared with financial year 2023, the result moved from € 75,481 to € 69,461. The company is profitable. The buffer is growing. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on September 15, 2025.
€ 227,436
▲ 44% vs 2023
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 69,461
▼ 8% vs 2023
Profit after tax over the fiscal year.
€ 13,755
▲ 18% vs 2023
Cash and bank balances on the last day of the fiscal year.
Stays in the company
No dividend for 2024. Retained profit grew to € 206,985.
People and assets in 2024
≈ 1
No payroll staff. One director, so that person most likely runs the business.
€ 19,647
▼ 1% vs 2023
Book value of vehicles, furniture and equipment.
Debts at end 2024
€ 1,839
▲ 41% vs 2023
Loans from banks and other lenders, long and short.
€ 83
Supplier invoices still open on the last day of the fiscal year.
€ 1,180
▼ 90% vs 2023
Corporate tax and VAT still to pay. No wage debt: nothing outstanding to staff or social security.
| 2021 | 2022 | 2023 | 2024 | Change 2023 → 2024 | |
|---|---|---|---|---|---|
| Gross margin | € 45,999 | € 32,097 | € 90,031 | € 86,255 | ▼ 4% |
| Profit after taxes | € 12,201 | € 31,649 | € 75,481 | € 69,461 | ▼ 8% |
| Equity | € 50,846 | € 82,494 | € 157,976 | € 227,436 | ▲ 44% |
| Total debts | € 29,260 | € 14,167 | € 13,412 | € 3,103 | ▼ 77% |
| Cash | € 3,754 | € 5,988 | € 11,637 | € 13,755 | ▲ 18% |
| Retained profit | € 32,254 | € 63,902 | € 139,384 | € 206,985 | ▲ 49% |
| Bank debt | € 28 | € 28 | € 1,300 | € 1,839 | ▲ 41% |
| Balance sheet total | € 80,106 | € 96,662 | € 171,388 | € 230,539 | ▲ 35% |
Key figures of POLE PROMOTIONS, fiscal years 2021 to 2024, from the annual accounts filed with the National Bank of Belgium.The annual account for fiscal year 2025 has not been filed yet; it was expected before 31 July 2026.
What happened to POLE PROMOTIONS?
What happened at POLE PROMOTIONS in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2023: profit of € 75,481 (▲ 138% vs 2022). filed late Source: NBB ↗
- New establishment in Waterloo. KBO
- Start of the company according to the CBE. KBO
In short
From € 12,201 profit in 2021 to € 69,461 profit in 2024.
Paid € 12,896 in corporate taxes since 2021.
Best year ever: 2023, with € 75,481 profit.
Management
Behind POLE PROMOTIONS is DANIEL HERREGODS.
Directors
According to the 2024 annual accounts
DANIEL HERREGODS
Manager
Establishments
Establishment units
Physical locations of this company
Avenue Reine Astrid 45
1410 Waterloo
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0438.457.222
- VAT number
- BE 0438.457.222
- Registered office
- Avenue Reine Astrid 45, 1410 Waterloo
- Names & denominations
- POLE PROMOTIONS
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 2 October 1989
- Peppol
- Active · Active since 6 Mar 2025
- Activities · NACE
Activiteiten van reclamebureaus
Publiciteitsagentschappen
Detailhandel in auto's en lichte bestelwagens (<= 3,5 ton)
Handelsbemiddeling in de niet-gespecialiseerde groothandel
Detailhandel in motorvoertuigen
Handelsbemiddeling in goederen, algemeen assortiment
Detailhandel in auto's en lichte bestelwagens (= 3,5 ton)