Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Tight liquidity NBB
Cash and receivables cover 44 % of short-term debt in 2025; threshold 65 %.
Financials
Financial year 2025
Advertising, Promotion, Sale from Nivelles, company number BE0432270602, closed financial year 2025 with a result of € 206,322 after tax. For that financial year Advertising, Promotion, Sale recorded a gross margin of € 406,804 and equity of € 223,719. Compared with financial year 2024, the result moved from € 146,354 to € 206,322. Profitable, and profit is growing. The buffer is growing. Debts are under control. The most recent annual accounts were filed with the National Bank of Belgium on June 18, 2026.
€ 223,719
▲ 91% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 206,322
▲ 41% vs 2024
Profit after tax over the fiscal year.
€ 161,714
▲ € 123,270 vs 2024
Cash and bank balances on the last day of the fiscal year.
€ 100,000 paid out
48 % of the profit went to the shareholders, mostly to APStra-xion (100 % of the shares). That is where the money ends up.
People and assets in 2025
€ 104
Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 2,122
▼ 49% vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
€ 483,548
▼ 18% vs 2024
€ 76,029 is repaid this year. At this pace the long-term loan is gone in ≈ 6 years.
€ 89,102
▼ 13% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 15,750
▲ 20% vs 2024
Corporate tax and VAT still to pay. No wage debt: nothing outstanding to staff or social security.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 266,185 | € 324,479 | € 346,864 | € 406,804 | ▲ 17% |
| Profit after taxes | € 74,725 | € 129,939 | € 146,354 | € 206,322 | ▲ 41% |
| Equity | € 111,104 | € 121,044 | € 117,397 | € 223,719 | ▲ 91% |
| Total debts | € 1,102,209 | € 972,144 | € 911,864 | € 870,059 | ▼ 5% |
| Cash | € 17,377 | € 20,927 | € 38,444 | € 161,714 | ▲ € 123,270 |
| Land & buildings | € 855,369 | € 789,337 | € 730,344 | € 689,006 | ▼ 6% |
| Retained profit | € 48,635 | € 58,574 | € 54,928 | € 161,250 | ▲ 194% |
| Dividend | € 80,000 | € 120,000 | € 150,000 | € 100,000 | ▼ 33% |
| Bank debt | € 798,819 | € 696,525 | € 591,453 | € 483,548 | ▼ 18% |
| Balance sheet total | € 1,213,313 | € 1,093,188 | € 1,029,262 | € 1,093,778 | ▲ 6% |
Key figures of Advertising, Promotion, Sale, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to Advertising, Promotion, Sale?
What happened at Advertising, Promotion, Sale in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: profit of € 206,322 (▲ 41% vs 2024). Source: NBB ↗
- New establishment in Nivelles. KBO
- Start of the company according to the CBE. KBO
In short
From € 74,725 profit in 2022 to € 206,322 profit in 2025.
Paid € 191,850 in corporate taxes since 2022.
Best year ever: 2025, with € 206,322 profit.
Paid out € 450,000 in dividends to the owners in total.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
The stake of APStra-xion comes from that shareholder’s own annual accounts; small companies do not report their shareholders themselves.
Advertising, Promotion, SaleBehind Advertising, Promotion, Sale is Delphine Bray. The shares are held by APStra-xion (100%).
Directors
According to the 2025 annual accounts
Shareholders
100%
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
Rue de l'Industrie 11
1400 Nivelles
Rue de l'Industrie 11 box 2
1400 Nivelles
Active since 11 October 1994
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 4 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0432.270.602
- VAT number
- BE 0432.270.602
- Registered office
- Rue de l'Industrie 11, 1400 Nivelles
- Names & denominations
- Advertising, Promotion, Sale · A.P.S.
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 27 October 1987
- Peppol
- Active · Active since 1 Jan 2001
- Activities · NACE
Verhuur en exploitatie van eigen of geleased niet-residentieel onroerend goed, exclusief terreinen
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Opslag
Activiteiten van reclamebureaus