Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Negative equity NBB
More debt than assets in 1 of the last 4 fiscal years.
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Two loss years in a row NBB
Negative result in 2024 and 2025.
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Tight liquidity NBB
Cash and receivables cover 41 % of short-term debt in 2025; threshold 65 %.
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Shrinking team NBB
FTE fell two years in a row, from 23.1 to 17.7.
Financials
Financial year 2025
advert'HYPE from Boortmeerbeek, company number BE0431478467, closed financial year 2025 with a result of € -593,417 after tax. For that financial year advert'HYPE recorded a gross margin of € 801,971 and equity of € -449,051. Compared with financial year 2024, the result moved from € -49,248 to € -593,417. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on July 22, 2026.
€ -449,051
▼ € 593,417 vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -593,417
▼ 1105 % more loss than in 2024
Profit after tax over the fiscal year.
€ 1,802
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -537,417.
People and assets in 2025
17.7
▼ 1.5 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 1.3 million
▼ 5% vs 2024
€ 76,000 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 23,214
▼ 35% vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
€ 488,225
▲ 31% vs 2024
€ 98,800 is repaid this year. At this pace the long-term loan is gone in ≈ 2 years.
€ 377,827
▲ 47% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 138,104
▼ 23% vs 2024
Taxes, VAT and social contributions still to pay.
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 1,652,672 | € 1,635,221 | € 1,365,377 | € 801,971 | ▼ 41% |
| Profit after taxes | € -8,832 | € -38,215 | € -49,248 | € -593,417 | ▼ € 544,169 |
| Equity | € 231,829 | € 193,614 | € 144,366 | € -449,051 | ▼ € 593,417 |
| Total debts | € 1,225,699 | € 1,021,122 | € 867,817 | € 1,087,148 | ▲ 25% |
| Cash | € 119,208 | € 136,358 | € 0 | € 1,802 | |
| Retained profit | € 143,463 | € 105,248 | € 56,000 | € -537,417 | ▼ € 593,417 |
| Bank debt | € 362,044 | € 346,315 | € 372,012 | € 488,225 | ▲ 31% |
| Balance sheet total | € 1,457,528 | € 1,214,737 | € 1,012,183 | € 638,098 | ▼ 37% |
| Employees (FTE) | 25.5 | 23.1 | 19.2 | 17.7 | ▼ 1.5 |
Key figures of advert'HYPE, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to advert'HYPE?
What happened at advert'HYPE in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- Just Luce BV stepped down as director. NBB
- Consultaflo BV stepped down as director. NBB
- Ulrike Glos Management Consultancy BV stepped down as director. NBB
- New annual accounts for financial year 2025: loss of € 593,417. Source: NBB ↗
- Consultaflo BV became a director. NBB
- Just Luce BV became a director. NBB
- Ulrike Glos Management Consultancy BV became a director. NBB
- New establishment in Boortmeerbeek. KBO
In short
From € 8,832 loss in 2022 to € 593,417 loss in 2025.
Paid € 44,139 in corporate taxes since 2022.
On average € 45,300 of value added per employee in 2025.
Management
The stake of Just Luce comes from that shareholder’s own annual accounts; small companies do not report their shareholders themselves.
advert'HYPEThe shares are held by Just Luce (100%).
Directors
According to the 2025 annual accounts
Director · represented by Stocks Julia
since 2021 · until 2031
since 2025 · until 2031
Ulrike Glos Management Consultancy BV
Director · represented by Glos Ulrike
Also active at: Just Luce
since 2020 · until 2031
Shareholders
100%
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
Industrieweg 2
3190 Boortmeerbeek
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 3 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0431.478.467
- VAT number
- BE 0431.478.467
- Registered office
- Industrieweg 2, 3190 Boortmeerbeek
- Names & denominations
- advert'HYPE
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 30 June 1987
- Peppol
- Active · Active since 1 Jan 2001
- Activities · NACE
Activiteiten van reclamebureaus
Publiciteitsagentschappen