Financials
Financial year 2025
INTERNATIONAL MERCHANDISING, PROMOTION AND SERVICES from Rixensart, company number BE0426198796, closed financial year 2025 with a result of € 6.2 million after tax. For that financial year INTERNATIONAL MERCHANDISING, PROMOTION AND SERVICES recorded revenue of € 19.6 million and equity of € 15.6 million. Compared with financial year 2024, the result moved from € 11.7 million to € 6.2 million. The company is profitable. The buffer is growing. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on June 4, 2026.
€ 15.6 million
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 6.2 million
▼ 47% vs 2024
Profit after tax over the fiscal year.
€ 15.8 million
▼ 12% vs 2024
Cash and bank balances on the last day of the fiscal year.
€ 6.2 million paid out
100 % of the profit went to the shareholders, the rest stayed in the company.
People and assets in 2025
34.3
▲ 3.7 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 3.3 million
▲ 22% vs 2024
€ 95,700 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 200,905
▼ 19% vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
€ 727
▼ € 1.2 million vs 2024
Loans from banks and other lenders, long and short.
€ 1.4 million
▼ 27% vs 2024
Supplier invoices still open on the last day of the fiscal year. Pays suppliers within 40 days on average.
€ 800,022
▼ 1% vs 2024
Taxes, VAT and social contributions still to pay.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Revenue | € 18,202,926 | € 16,972,038 | € 18,250,696 | € 19,556,729 | ▲ 7% |
| Profit after taxes | € 2,194,080 | € 2,262,565 | € 11,733,992 | € 6,164,431 | ▼ 47% |
| Equity | € 15,307,648 | € 15,230,213 | € 15,544,205 | € 15,558,636 | |
| Total debts | € 20,381,465 | € 18,128,166 | € 27,829,092 | € 23,587,673 | ▼ 15% |
| Cash | € 18,735,875 | € 13,493,241 | € 18,049,213 | € 15,841,528 | ▼ 12% |
| Retained profit | € 2,933,399 | € 2,855,964 | € 3,169,956 | € 3,184,387 | |
| Dividend | € 3,909,000 | € 2,340,000 | € 11,420,000 | € 6,150,000 | ▼ 46% |
| Bank debt | € 507,414 | € 1,722,596 | € 1,200,683 | € 727 | ▼ € 1.2 million |
| Balance sheet total | € 35,749,114 | € 33,358,379 | € 43,463,297 | € 39,236,309 | ▼ 10% |
| Employees (FTE) | 29.5 | 30.6 | 30.6 | 34.3 | ▲ 3.7 |
Key figures of INTERNATIONAL MERCHANDISING, PROMOTION AND SERVICES, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to INTERNATIONAL MERCHANDISING, PROMOTION AND SERVICES?
What happened at INTERNATIONAL MERCHANDISING, PROMOTION AND SERVICES in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: profit of € 6.2 million (▼ 47% vs 2024). Source: NBB ↗
- Thierry CULLIFORD became a director. NBB
- Véronique CULLIFORD became a director. NBB
- New establishment in Rixensart. KBO
- Start of the company according to the CBE. KBO
In short
From € 2.2 million profit in 2022 to € 6.2 million profit in 2025.
Paid € 3.3 million in corporate taxes since 2022.
Best year ever: 2024, with € 11.7 million profit.
Paid out € 23.8 million in dividends to the owners in total.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind INTERNATIONAL MERCHANDISING, PROMOTION AND SERVICES are Thierry CULLIFORD and Véronique CULLIFORD. It owns 100% of LAFIG itself.
Directors
According to the 2025 annual accounts
since 2022
Véronique CULLIFORD
Managing director
Also active at: PUPPY, Manya, COGETRA, MACOVI, PEYO PRODUCTIONS, PUPPY IMMO, IMPS IMMO, PUPPY EXPLOITATION +2 more
since 2022
Establishments
Establishment units
Physical locations of this company
Rue du Cerf 85
1332 Rixensart
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 9 companies are registered at this address.
All companies at this address →Manya same network
€ 139,498 gross margin · 2025
Schtroumphons la Terre - Smurf de Aarde - Smurf the World
PEYO PRODUCTIONS same network
€ 2.1 million gross margin · 2025
PUPPY IMMO same network
€ 76,120 gross margin · 2025
IMPS IMMO same network
€ 117,877 gross margin · 2025
+4 more
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0426.198.796
- VAT number
- BE 0426.198.796
- Registered office
- Rue du Cerf 85, 1332 Rixensart
- Names & denominations
- INTERNATIONAL MERCHANDISING, PROMOTION AND SERVICES · I.M.P.S.
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 18 September 1984
- Peppol
- Active · Active since 3 Feb 2025
- Activities · NACE
Bemiddeling in en het in de handel brengen van octrooien
Uitgeven van boeken
Overige persoonlijke diensten
Activiteiten van adviesbureaus op het gebied van public relations en communicatie
Activiteiten op het gebied van de distributie van films en video’s
Overige diensten , n.e.g.