Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Two loss years in a row NBB
Negative result in 2024 and 2025.
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Shrinking team NBB
FTE fell two years in a row, from 6.5 to 5.
Financials
Financial year 2025
PICTOGRAM from Anderlecht, company number BE0417951422, closed financial year 2025 with a result of € -6,208 after tax. For that financial year PICTOGRAM recorded a gross margin of € 355,735 and equity of € 161,507. Compared with financial year 2024, the result moved from € -7,485 to € -6,208. The company made a loss. The company holds a healthy buffer. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on July 29, 2026.
€ 161,507
▼ 4% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -6,208
▲ 17 % less loss than in 2024
Profit after tax over the fiscal year.
€ 18,274
▼ 92% vs 2024
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € 12,507.
People and assets in 2025
5
▼ 0.8 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 320,768
▼ 4% vs 2024
€ 64,200 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 15,301
▼ 44% vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 137,455
▼ 47% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 58,297
▼ 26% vs 2024
Taxes, VAT and social contributions still to pay.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 511,271 | € 454,683 | € 385,343 | € 355,735 | ▼ 8% |
| Profit after taxes | € 42,837 | € 37,951 | € -7,485 | € -6,208 | ▲ € 1,276 |
| Equity | € 587,410 | € 375,361 | € 167,715 | € 161,507 | ▼ 4% |
| Total debts | € 539,521 | € 778,355 | € 599,292 | € 261,401 | ▼ 56% |
| Cash | € 208,673 | € 314,930 | € 237,703 | € 18,274 | ▼ 92% |
| Retained profit | € 325,410 | € 113,361 | € 18,715 | € 12,507 | ▼ 33% |
| Dividend | € 0 | € 250,000 | € 87,161 | € 0 | ▼ 100% |
| Bank debt | € 29,729 | € 16,089 | € 2,310 | € 0 | ▼ 100% |
| Balance sheet total | € 1,126,931 | € 1,153,716 | € 767,007 | € 422,908 | ▼ 45% |
| Employees (FTE) | 7.9 | 6.5 | 5.8 | 5 | ▼ 0.8 |
Key figures of PICTOGRAM, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to PICTOGRAM?
What happened at PICTOGRAM in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- Robert PIRSON stepped down as director. NBB
- Etienne PIRSON stepped down as director. NBB
- VALECO SA stepped down as director. NBB
- New annual accounts for financial year 2025: loss of € 6,208. Source: NBB ↗
- Robert PIRSON became a director. NBB
- Etienne PIRSON became a director. NBB
- VALECO SA became a director. NBB
- New establishment in Anderlecht. KBO
In short
From € 42,837 profit in 2022 to € 6,208 loss in 2025.
Paid € 58,385 in corporate taxes since 2022.
Best year ever: 2022, with € 42,837 profit.
On average € 71,100 of value added per employee in 2025.
A new publication or filing at PICTOGRAM? We notify you, reason included.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
The stake of VALECO, IMMOFFSET comes from that shareholder’s own annual accounts; small companies do not report their shareholders themselves.
PICTOGRAMThe shares are held by VALECO (100%) and IMMOFFSET (94.8%).
Directors
According to the 2025 annual accounts
since 2025 · until 2030
since 2025 · until 2030
Managing director · represented by Etienne PIRSON
Also active at: Imprimerie Dossche, DELOGE, IMMOFFSET
since 2025 · until 2030
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
Birminghamstraat 131
1070 Anderlecht
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 5 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0417.951.422
- VAT number
- BE 0417.951.422
- Registered office
- Birminghamstraat 131, 1070 Anderlecht
- Names & denominations
- PICTOGRAM
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 30 December 1977
- Peppol
- Active · Active since 27 Mar 2026
- Activities · NACE
Grafisch ontwerp en visuele communicatie
Prepress- en premediadiensten
Prepress-activiteiten
Activiteiten van grafische designers