Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Shrinking team NBB
FTE fell two years in a row, from 1.9 to 1.4.
Financials
Financial year 2025
Product Media Group from Bonheiden, company number BE0413325611, closed financial year 2025 with a result of € 61,480 after tax. For that financial year Product Media Group recorded a gross margin of € 181,934 and equity of € 83,645. Compared with financial year 2024, the result moved from € 84,342 to € 61,480. The company is profitable. The buffer is growing. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on July 30, 2026.
€ 83,645
▲ 277% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 61,480
▼ 27% vs 2024
Profit after tax over the fiscal year.
€ 3,499
▼ 83% vs 2024
Cash and bank balances on the last day of the fiscal year.
Stays in the company
No dividend for 2025. Retained profit grew to € -108,756.
People and assets in 2025
1.4
▼ 0.3 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 79,222
▲ 85% vs 2024
€ 56,600 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 4,164
▼ 51% vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
€ 136,582
▼ 14% vs 2024
€ 48,097 is repaid this year. At this pace the long-term loan is gone in ≈ 3 years.
€ 169,008
▲ 52% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 8,823
▼ 70% vs 2024
Taxes, VAT and social contributions still to pay.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 2,479 | € 84,371 | € 133,504 | € 181,934 | ▲ 36% |
| Profit after taxes | € -112,103 | € 22,757 | € 84,342 | € 61,480 | ▼ 27% |
| Equity | € -84,935 | € -62,178 | € 22,164 | € 83,645 | ▲ 277% |
| Total debts | € 479,361 | € 579,077 | € 680,274 | € 547,518 | ▼ 20% |
| Cash | € 41,169 | € 4,027 | € 20,999 | € 3,499 | ▼ 83% |
| Retained profit | € -277,336 | € -254,579 | € -170,237 | € -108,756 | ▲ € 61,480 |
| Bank debt | € 155,202 | € 129,841 | € 158,391 | € 136,582 | ▼ 14% |
| Balance sheet total | € 394,426 | € 516,899 | € 702,438 | € 631,162 | ▼ 10% |
| Employees (FTE) | 2.9 | 1.9 | 1.7 | 1.4 | ▼ 0.3 |
Key figures of Product Media Group, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to Product Media Group?
What happened at Product Media Group in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: profit of € 61,480 (▼ 27% vs 2024). Source: NBB ↗
- Axel DEBRUYNE became a director. NBB
- Start of the company according to the CBE. KBO
- New establishment in Bonheiden. KBO
In short
From € 112,103 loss in 2022 to € 61,480 profit in 2025.
Paid € 831 in corporate taxes since 2022.
Best year ever: 2024, with € 84,342 profit.
On average € 130,000 of value added per employee in 2025.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind Product Media Group is Axel DEBRUYNE.
Directors
According to the 2025 annual accounts
Axel DEBRUYNE
Director
since 2012
Establishments
Establishment units
Physical locations of this company
Canadadreef 3
2820 Bonheiden
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0413.325.611
- VAT number
- BE 0413.325.611
- Registered office
- Canadadreef 3, 2820 Bonheiden
- Names & denominations
- Product Media Group
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 8 August 1973
- Peppol
- Active · Active since 20 Nov 2020
- Activities · NACE
Groothandel in andere consumentenartikelen, neg
Niet-gespecialiseerde groothandel
Handelsbemiddeling in meubels, huishoudelijke artikelen en ijzerwaren
Organisatie van congressen en beurzen
Handelsbemiddeling in de groothandel in meubelen, huishoudelijke artikelen en ijzerwaren
Detailhandel in andere huishoudelijke artikelen, neg
Handelsbemiddeling in de niet-gespecialiseerde groothandel
Detailhandel in andere huishoudelijke artikelen in gespecialiseerde winkels, n.e.g.