What is the address of HALLMARK CARDS BELGIUM?

The registered office of HALLMARK CARDS BELGIUM is located at Industriepark Brechtsebaan 4, 2900 Schoten.

Is HALLMARK CARDS BELGIUM still active?

Yes. According to the CBE (31 October 2026) HALLMARK CARDS BELGIUM is active, legal situation “Normale toestand”, started on 31 January 1973.

Is HALLMARK CARDS BELGIUM registered on Peppol?

Yes, HALLMARK CARDS BELGIUM is registered on the Peppol network with ID 0208:0412968887.

What is the enterprise number of HALLMARK CARDS BELGIUM?

The enterprise number of HALLMARK CARDS BELGIUM is BE0412968887.

When was HALLMARK CARDS BELGIUM founded?

HALLMARK CARDS BELGIUM was founded on 31 January 1973.

Who are the directors of HALLMARK CARDS BELGIUM?

According to the 2024 annual accounts, the directors of HALLMARK CARDS BELGIUM are: Jr. William Lee Pryor, Jan Willem Koch.

Is HALLMARK CARDS BELGIUM a reliable company?

Databakkes does not pass judgement; this is what the sources say: Active according to the CBE since 31 January 1973; 4 annual accounts filed, latest fiscal year 2024; 2 directors known from the annual account.

How much profit did HALLMARK CARDS BELGIUM make in 2024?

HALLMARK CARDS BELGIUM posted a profit after taxes of € 269,554 in financial year 2024.

What is the revenue of HALLMARK CARDS BELGIUM?

In its most recent annual accounts (2024), HALLMARK CARDS BELGIUM reported revenue of € 6,874,632.

How much does an employee at HALLMARK CARDS BELGIUM earn?

The average wage cost per full-time employee at HALLMARK CARDS BELGIUM was € 62,200 in 2024: staff costs of € 1.9 million for 30.5 FTE, according to the annual account at the National Bank. That is the employer's cost, not net pay.

How many employees does HALLMARK CARDS BELGIUM have?

According to the 2024 annual accounts, HALLMARK CARDS BELGIUM has 30.5 full-time equivalents (FTE).

Does HALLMARK CARDS BELGIUM have a website?

Yes, HALLMARK CARDS BELGIUM has a website at hallmark.be.

HALLMARK CARDS BELGIUM (Public Limited) - Schoten

Q: What does HALLMARK CARDS BELGIUM do?

HALLMARK CARDS BELGIUM is registered with the CBE as active in: Groothandel in papierwaren, kantoor- en schoolbehoeften. Public Limited, started on 31 January 1973, 1 establishment.

Dossier HALLMARK CARDS BELGIUM, printed on 1 November 2026 from databakkes.be/en/0412968887/hallmark-cards-belgium. Sources: CBE, National Bank of Belgium, Belgian Official Gazette.

Warning lights

Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.

Shrinking team NBB

FTE fell two years in a row, from 35.5 to 30.5.

Financials

Financial year 2024

HALLMARK CARDS BELGIUM from Schoten, company number BE0412968887, closed financial year 2024 with a result of € 269,554 after tax. For that financial year HALLMARK CARDS BELGIUM recorded revenue of € 6.9 million and equity of € 4.5 million. Compared with financial year 2023, the result moved from € 270,127 to € 269,554. The company is profitable. The buffer is growing. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on December 16, 2025.

What it is worth Growing

€ 4.5 million

▲ 6% vs 2023

Assets minus debts, by the books. What is left if everything were sold and paid today.

Profit Healthy

€ 269,554

Profit after tax over the fiscal year.

Cash in the bank

€ 1.3 million

▼ 1% vs 2023

Cash and bank balances on the last day of the fiscal year.

Where the profit goes Growing

Stays in the company

No dividend for 2024. Retained profit grew to € 4.5 million.

People and assets in 2024

Full-time equivalents

30.5

▼ 4.2 vs 2023

Average over the fiscal year, from the social balance sheet.

Wage cost Staff costs are payroll only. Director pay sits with services and miscellaneous goods: € 1.3 million in 2024, together with rent, insurance, accountants and other services. The accounts do not split that further.

€ 1.9 million

▼ 14% vs 2023

€ 62,200 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.

Vehicles and equipment

€ 2,314

▼ 56% vs 2023

Of which on lease € 732.

Debts at end 2024

Bank debt

None

No bank loans on the last day of the fiscal year.

Owed to suppliers

€ 5.7 million

▼ 15% vs 2023

Supplier invoices still open on the last day of the fiscal year. Pays suppliers within 449 days on average.

Wages and social charges

€ 261,807

▲ 3% vs 2023

Wages, holiday pay and social contributions still to pay. No outstanding taxes.

Key figures per fiscal year Download key figures (CSV)
	2021	2022	2023	2024	Change 2023 → 2024
Revenue	€ 9,315,755 Revenue 2021: € 9,315,755 First fiscal year in the series	€ 8,182,910 Revenue 2022: € 8,182,910 ▼ 12% vs 2021 (€ 9,315,755) Unfavourable step	€ 8,023,348 Revenue 2023: € 8,023,348 ▼ 2% vs 2022 (€ 8,182,910) Unfavourable step	€ 6,874,632 Revenue 2024: € 6,874,632 ▼ 14% vs 2023 (€ 8,023,348) Unfavourable step	▼ 14%
Profit after taxes	€ 425,547 Profit after taxes 2021: € 425,547 First fiscal year in the series	€ 100,247 Profit after taxes 2022: € 100,247 ▼ 76% vs 2021 (€ 425,547) Unfavourable step	€ 270,127 Profit after taxes 2023: € 270,127 ▲ 169% vs 2022 (€ 100,247) Favourable step	€ 269,554 Profit after taxes 2024: € 269,554 Unchanged (€ 270,127) Unfavourable step
Equity	€ 3,903,816 Equity 2021: € 3,903,816 First fiscal year in the series	€ 4,004,063 Equity 2022: € 4,004,063 ▲ 3% vs 2021 (€ 3,903,816) Favourable step	€ 4,274,191 Equity 2023: € 4,274,191 ▲ 7% vs 2022 (€ 4,004,063) Favourable step	€ 4,543,620 Equity 2024: € 4,543,620 ▲ 6% vs 2023 (€ 4,274,191) Favourable step	▲ 6%
Total debts	€ 18,264,758 Total debts 2021: € 18,264,758 First fiscal year in the series	€ 22,730,793 Total debts 2022: € 22,730,793 ▲ 24% vs 2021 (€ 18,264,758) Unfavourable step	€ 6,947,138 Total debts 2023: € 6,947,138 ▼ 69% vs 2022 (€ 22,730,793) Favourable step	€ 5,986,273 Total debts 2024: € 5,986,273 ▼ 14% vs 2023 (€ 6,947,138) Favourable step	▼ 14%
Cash	€ 5,136,050 Cash 2021: € 5,136,050 First fiscal year in the series	€ 1,877,838 Cash 2022: € 1,877,838 ▼ 63% vs 2021 (€ 5,136,050) Unfavourable step	€ 1,268,862 Cash 2023: € 1,268,862 ▼ 32% vs 2022 (€ 1,877,838) Unfavourable step	€ 1,260,661 Cash 2024: € 1,260,661 ▼ 1% vs 2023 (€ 1,268,862) Unfavourable step	▼ 1%
Land & buildings	€ 333 Land & buildings 2021: € 333 First fiscal year in the series	€ 434 Land & buildings 2022: € 434 ▲ 30% vs 2021 (€ 333) Unchanged	€ 0 Land & buildings 2023: € 0 ▼ 100% vs 2022 (€ 434) Unchanged	€ 0 Land & buildings 2024: € 0 Unchanged (€ 0) Unchanged
Retained profit	€ 3,842,316 Retained profit 2021: € 3,842,316 First fiscal year in the series	€ 3,942,563 Retained profit 2022: € 3,942,563 ▲ 3% vs 2021 (€ 3,842,316) Favourable step	€ 4,212,691 Retained profit 2023: € 4,212,691 ▲ 7% vs 2022 (€ 3,942,563) Favourable step	€ 4,482,120 Retained profit 2024: € 4,482,120 ▲ 6% vs 2023 (€ 4,212,691) Favourable step	▲ 6%
Balance sheet total	€ 22,168,574 Balance sheet total 2021: € 22,168,574 First fiscal year in the series	€ 26,734,856 Balance sheet total 2022: € 26,734,856 ▲ 21% vs 2021 (€ 22,168,574) Unchanged	€ 11,221,329 Balance sheet total 2023: € 11,221,329 ▼ 58% vs 2022 (€ 26,734,856) Unchanged	€ 10,529,893 Balance sheet total 2024: € 10,529,893 ▼ 6% vs 2023 (€ 11,221,329) Unchanged	▼ 6%
Employees (FTE)	36.2 Employees (FTE) 2021: 36.2 First fiscal year in the series	35.5 Employees (FTE) 2022: 35.5 ▼ 0.7 vs 2021 (36.2) Unchanged	34.7 Employees (FTE) 2023: 34.7 ▼ 0.8 vs 2022 (35.5) Unchanged	30.5 Employees (FTE) 2024: 30.5 ▼ 4.2 vs 2023 (34.7) Unchanged	▼ 4.2

Key figures of HALLMARK CARDS BELGIUM, fiscal years 2021 to 2024, from the annual accounts filed with the National Bank of Belgium.The annual account for fiscal year 2025 has not been filed yet; it was expected before 31 July 2026.

What happened to HALLMARK CARDS BELGIUM?

What happened at HALLMARK CARDS BELGIUM in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

2030 Jr. William Lee Pryor stepped down as director. NBB
2026 Jan Willem Koch stepped down as director. NBB
Dec 16, 2025 New annual accounts for financial year 2024: profit of € 269,554. filed late Source: NBB ↗
2024 Jr. William Lee Pryor became a director. NBB
2020 Jan Willem Koch became a director. NBB
Jan 31, 1973 Start of the company according to the CBE. KBO
Jan 1, 1973 New establishment in Schoten. KBO

In short

From € 425,547 profit in 2021 to € 269,554 profit in 2024.

Paid € 561,551 in corporate taxes since 2021.

Best year ever: 2021, with € 425,547 profit.

Original PDFs at the National Bank ↗

Management

Hallmark Cards Continental Europe B.V. 99.9%

Hallmark Cards Nederland B.V. 0.1%

HALLMARK CARDS BELGIUM

The shares are held by Hallmark Cards Continental Europe B.V. (99.9%) and Hallmark Cards Nederland B.V. (0.1%).

Directors

According to the 2024 annual accounts

Jr. William Lee Pryor

Director

since 2024 · until 2030

Jan Willem Koch

Director

since 2020 · until 2026

Shareholders

Hallmark Cards Continental Europe B.V.

99.9%

Hallmark Cards Nederland B.V.

0.1%

Participations

No participations in other companies reported.

Establishments

Establishment units

Physical locations of this company

Registered office

Industriepark Brechtsebaan 4

2900 Schoten

2.008.047.280

Brechtsebaan 4

2900 Schoten

Active since 1 January 1973

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

Website

HTTPS hallmark.be

Technologies

Cloudflare CDNGoogle FontsGoogle Tag Manager

Hosting & Email

Email provider

Self-hosted

Hosting

AKAMAI-ASN1, NL

Website info

HTTPS Ja

Languages NL

Features

Webshop Newsletter Ads

Security

✓ HTTPS

✓ SPF

✗ DMARC

Network

✓ Load balancing

Details

Company number

0412.968.887

VAT number

BE 0412.968.887

Registered office

Industriepark Brechtsebaan 4, 2900 Schoten

Names & denominations

HALLMARK CARDS BELGIUM

Enterprise type

Rechtspersoon

Legal form

Public limited company

Legal situation

Normale toestand

Start date

31 January 1973

Peppol

Active · Active since 26 Nov 2025

Contact

hallmark.be +32 (3) 685 1130

Activities · NACE

Groothandel in papierwaren, kantoor- en schoolbehoeften

Groothandel in papier- en kartonwaren

Groothandel in kantoor- en schoolbenodigdheden

View on CBE Public ↗ Annual accounts (NBB) ↗

HALLMARK CARDS BELGIUM

Warning lights

Financials

What happened to HALLMARK CARDS BELGIUM?

Management

Directors

Shareholders

Participations

Establishments

Establishment units

Website

Technologies

Hosting & Email

Website info

Features

Security

Network

Details

Frequently asked questions