Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Shrinking team NBB
FTE fell two years in a row, from 35.5 to 30.5.
Financials
Financial year 2024
HALLMARK CARDS BELGIUM from Schoten, company number BE0412968887, closed financial year 2024 with a result of € 269,554 after tax. For that financial year HALLMARK CARDS BELGIUM recorded revenue of € 6.9 million and equity of € 4.5 million. Compared with financial year 2023, the result moved from € 270,127 to € 269,554. The company is profitable. The buffer is growing. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on December 16, 2025.
€ 4.5 million
▲ 6% vs 2023
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 269,554
Profit after tax over the fiscal year.
€ 1.3 million
▼ 1% vs 2023
Cash and bank balances on the last day of the fiscal year.
Stays in the company
No dividend for 2024. Retained profit grew to € 4.5 million.
People and assets in 2024
30.5
▼ 4.2 vs 2023
Average over the fiscal year, from the social balance sheet.
€ 1.9 million
▼ 14% vs 2023
€ 62,200 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 2,314
▼ 56% vs 2023
Of which on lease € 732.
Debts at end 2024
None
No bank loans on the last day of the fiscal year.
€ 5.7 million
▼ 15% vs 2023
Supplier invoices still open on the last day of the fiscal year. Pays suppliers within 449 days on average.
€ 261,807
▲ 3% vs 2023
Wages, holiday pay and social contributions still to pay. No outstanding taxes.
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| 2021 | 2022 | 2023 | 2024 | Change 2023 → 2024 | |
|---|---|---|---|---|---|
| Revenue | € 9,315,755 | € 8,182,910 | € 8,023,348 | € 6,874,632 | ▼ 14% |
| Profit after taxes | € 425,547 | € 100,247 | € 270,127 | € 269,554 | |
| Equity | € 3,903,816 | € 4,004,063 | € 4,274,191 | € 4,543,620 | ▲ 6% |
| Total debts | € 18,264,758 | € 22,730,793 | € 6,947,138 | € 5,986,273 | ▼ 14% |
| Cash | € 5,136,050 | € 1,877,838 | € 1,268,862 | € 1,260,661 | ▼ 1% |
| Land & buildings | € 333 | € 434 | € 0 | € 0 | |
| Retained profit | € 3,842,316 | € 3,942,563 | € 4,212,691 | € 4,482,120 | ▲ 6% |
| Balance sheet total | € 22,168,574 | € 26,734,856 | € 11,221,329 | € 10,529,893 | ▼ 6% |
| Employees (FTE) | 36.2 | 35.5 | 34.7 | 30.5 | ▼ 4.2 |
Key figures of HALLMARK CARDS BELGIUM, fiscal years 2021 to 2024, from the annual accounts filed with the National Bank of Belgium.The annual account for fiscal year 2025 has not been filed yet; it was expected before 31 July 2026.
What happened to HALLMARK CARDS BELGIUM?
What happened at HALLMARK CARDS BELGIUM in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- Jr. William Lee Pryor stepped down as director. NBB
- Jan Willem Koch stepped down as director. NBB
- New annual accounts for financial year 2024: profit of € 269,554. filed late Source: NBB ↗
- Jr. William Lee Pryor became a director. NBB
- Jan Willem Koch became a director. NBB
- Start of the company according to the CBE. KBO
- New establishment in Schoten. KBO
In short
From € 425,547 profit in 2021 to € 269,554 profit in 2024.
Paid € 561,551 in corporate taxes since 2021.
Best year ever: 2021, with € 425,547 profit.
A new publication or filing at HALLMARK CARDS BELGIUM? We notify you, reason included.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
The shares are held by Hallmark Cards Continental Europe B.V. (99.9%) and Hallmark Cards Nederland B.V. (0.1%).
Directors
According to the 2024 annual accounts
Jr. William Lee Pryor
Director
since 2024 · until 2030
Jan Willem Koch
Director
since 2020 · until 2026
Shareholders
Hallmark Cards Continental Europe B.V.
99.9%
Hallmark Cards Nederland B.V.
0.1%
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
Industriepark Brechtsebaan 4
2900 Schoten
Brechtsebaan 4
2900 Schoten
Active since 1 January 1973
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Website
Technologies
Hosting & Email
Email provider
Self-hosted
Hosting
AKAMAI-ASN1, NL
Website info
Features
Security
Network
Details
- Company number
- 0412.968.887
- VAT number
- BE 0412.968.887
- Registered office
- Industriepark Brechtsebaan 4, 2900 Schoten
- Names & denominations
- HALLMARK CARDS BELGIUM
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 31 January 1973
- Peppol
- Active · Active since 26 Nov 2025
- Contact
- hallmark.be +32 (3) 685 1130
- Activities · NACE
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