Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Shrinking team NBB
FTE fell two years in a row, from 14.4 to 12.1.
-
Busy address KBO
12 other companies have their registered office at the same address; threshold 10.
Financials
Financial year 2025
World Federation of Advertisers from Brussel, company number BE0408292301, closed financial year 2025 with a result of € 4,076 after tax. For that financial year World Federation of Advertisers recorded a gross margin of € 3.4 million and equity of € 2.7 million. Compared with financial year 2024, the result moved from € 7,522 to € 4,076. The company is profitable. The buffer is growing. Debts are under control. The most recent annual accounts were filed with the National Bank of Belgium on June 1, 2026.
€ 2.7 million
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 4,076
▼ 46% vs 2024
Profit after tax over the fiscal year.
€ 4.4 million
▲ 70% vs 2024
Cash and bank balances on the last day of the fiscal year.
People and assets in 2025
12.1
▼ 0.7 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 2.7 million
▲ 1% vs 2024
€ 223,600 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 509,969
▼ 14% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 148,757
▼ 55% vs 2024
Taxes, VAT and social contributions still to pay.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 1,981,918 | € 2,476,988 | € 2,226,900 | € 3,418,020 | ▲ 53% |
| Profit after taxes | € 144,355 | € 10,163 | € 7,522 | € 4,076 | ▼ 46% |
| Equity | € 2,715,371 | € 2,725,535 | € 2,733,057 | € 2,737,133 | |
| Total debts | € 3,657,586 | € 4,841,078 | € 4,375,522 | € 5,204,886 | ▲ 19% |
| Cash | € 3,579,019 | € 3,018,409 | € 2,579,283 | € 4,395,270 | ▲ 70% |
| Land & buildings | € 64,153 | - | - | - | |
| Retained profit | € 2,715,371 | € 2,725,535 | € 2,733,057 | € 2,737,133 | |
| Balance sheet total | € 7,503,010 | € 8,749,473 | € 7,813,579 | € 9,288,884 | ▲ 19% |
| Employees (FTE) | 13.2 | 14.4 | 12.8 | 12.1 | ▼ 0.7 |
Key figures of World Federation of Advertisers, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to World Federation of Advertisers?
What happened at World Federation of Advertisers in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: profit of € 4,076 (▼ 46% vs 2024). Source: NBB ↗
- David Wheldon became a director. NBB
- Phil Myers became a director. NBB
- Jane Wakely stepped down as director. NBB
- Raja Rajamannar stepped down as director. NBB
- Jane Wakely became a director. NBB
- Jean-Luc Chetrit became a director. NBB
- Raja Rajamannar became a director. NBB
In short
From € 144,355 profit in 2022 to € 4,076 profit in 2025.
Paid € 11,946 in corporate taxes since 2022.
Best year ever: 2022, with € 144,355 profit.
On average € 282,500 of value added per employee in 2025.
A new publication or filing at World Federation of Advertisers? We notify you, reason included.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind World Federation of Advertisers are Stephan Loerke, David Wheldon, Phil Myers and Jean-Luc Chetrit. Stephan Loerke is also behind STEPHAN LOERKE CONSULTING.
Directors
According to the 2025 annual accounts
since 2009
David Wheldon
Director
since 2025
Phil Myers
Director
since 2025
Jean-Luc Chetrit
Trésorier
since 2019
Jane Wakely
Director
since 2024 · until 2025
Raja Rajamannar
Director
since 2019 · until 2025
Establishments
Establishment units
Physical locations of this company
Louizalaan 140
1050 Brussel
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 12 companies are registered at this address.
All companies at this address →KNIGHT FRANK
€ 960,308 gross margin · 2026
HOLFIN
IMOPRO
€ 206,796 gross margin · 2025
KEYTEO
€ -142,226 gross margin · 2025
SAGREK
+7 more
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Website
Technologies
Hosting & Email
Email provider
Microsoft 365
Hosting
TRUESERVER-AS TrueServer BV AS number, NL
DNS
Cloudflare DNS
Domain
Domain
wfanet.org
Registered
2000-11-07
Registrar
Cloudflare, Inc.
Expires
2026-11-07
Website info
Features
Security
Details
- Company number
- 0408.292.301
- VAT number
- BE 0408.292.301
- Registered office
- Louizalaan 140, 1050 Brussel
- Names & denominations
- World Federation of Advertisers · WFA
- Enterprise type
- Rechtspersoon
- Legal form
- International non-profit association
- Legal situation
- Normale toestand
- Start date
- 11 September 1961
- Peppol
- Active · Active since 20 Jun 2025
- Contact
- wfanet.org
- Activities · NACE
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