Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Shrinking team NBB
FTE fell two years in a row, from 19.2 to 16.5.
Financials
Financial year 2024
BELGIAN POSTERS from Merchtem, company number BE0407581825, closed financial year 2024 with a result of € 814,526 after tax. For that financial year BELGIAN POSTERS recorded revenue of € 12.2 million and equity of € 2.5 million. Compared with financial year 2023, the result moved from € 425,287 to € 814,526. Profitable, and profit is growing. The buffer is growing. Debts are under control. The most recent annual accounts were filed with the National Bank of Belgium on September 30, 2025.
€ 2.5 million
▲ 49% vs 2023
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 814,526
▲ 92% vs 2023
Profit after tax over the fiscal year.
€ 269,650
▼ 62% vs 2023
Cash and bank balances on the last day of the fiscal year.
Stays in the company
No dividend for 2024. Retained profit grew to € 2 million.
People and assets in 2024
16.5
▼ 0.3 vs 2023
Average over the fiscal year, from the social balance sheet.
€ 1.5 million
▼ 6% vs 2023
€ 91,100 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 270,039
▲ 169% vs 2023
Of which on lease € 18,217.
Debts at end 2024
€ 104,590
▲ 104% vs 2023
€ 31,433 is repaid this year. At this pace the long-term loan is gone in ≈ 3 years.
€ 616,809
▼ 20% vs 2023
Supplier invoices still open on the last day of the fiscal year. Pays suppliers within 33 days on average.
€ 311,866
▼ 17% vs 2023
Taxes, VAT and social contributions still to pay.
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| 2021 | 2022 | 2023 | 2024 | Change 2023 → 2024 | |
|---|---|---|---|---|---|
| Revenue | € 11,388,023 | € 10,267,159 | € 11,609,769 | € 12,166,675 | ▲ 5% |
| Profit after taxes | € -423,081 | € -38,254 | € 425,287 | € 814,526 | ▲ 92% |
| Equity | € 1,274,444 | € 1,236,190 | € 1,661,477 | € 2,476,003 | ▲ 49% |
| Total debts | € 6,509,063 | € 5,164,614 | € 5,695,721 | € 4,775,019 | ▼ 16% |
| Cash | € 1,182,275 | € 1,047,241 | € 704,730 | € 269,650 | ▼ 62% |
| Land & buildings | € 1,456,831 | € 1,321,523 | € 1,224,795 | € 1,166,002 | ▼ 5% |
| Retained profit | € 778,657 | € 740,403 | € 1,165,690 | € 1,980,216 | ▲ 70% |
| Bank debt | € 0 | € 0 | € 51,284 | € 104,590 | ▲ 104% |
| Balance sheet total | € 7,790,451 | € 6,406,801 | € 7,362,249 | € 7,255,125 | ▼ 1% |
| Employees (FTE) | 19.4 | 19.2 | 16.8 | 16.5 | ▼ 0.3 |
Key figures of BELGIAN POSTERS, fiscal years 2021 to 2024, from the annual accounts filed with the National Bank of Belgium.The annual account for fiscal year 2025 has not been filed yet; it was expected before 31 July 2026.
What happened to BELGIAN POSTERS?
What happened at BELGIAN POSTERS in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- Marie Laure VANHAMME stepped down as director. NBB
- Geoffrey Dejean stepped down as director. NBB
- Dejean Outdoor Advertising Services stepped down as director. NBB
- New annual accounts for financial year 2024: profit of € 814,526 (▲ 92% vs 2023). filed late Source: NBB ↗
- Marie Laure VANHAMME became a director. NBB
- Geoffrey Dejean became a director. NBB
- Dejean Outdoor Advertising Services became a director. NBB
- Start of the company according to the CBE. KBO
In short
From € 423,081 loss in 2021 to € 814,526 profit in 2024.
Paid € 11,956 in corporate taxes since 2021.
Best year ever: 2024, with € 814,526 profit.
Pays suppliers within 33 days on average.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
The stake of DEJEAN OUTDOOR ADVERTISING SERVICES comes from that shareholder’s own annual accounts; small companies do not report their shareholders themselves.
BELGIAN POSTERSThe shares are held by DEJEAN OUTDOOR ADVERTISING SERVICES (99.8%).
Directors
According to the 2024 annual accounts
Marie Laure VANHAMME
Managing director
Also active at: SYFECO, MULTIVISIONS, WITTEXCO, PATRIMOB, BOARD WORK, DEJEAN OUTDOOR ADVERTISING SERVICES
since 2023 · until 2029
Geoffrey Dejean
Director
since 2023 · until 2029
Dejean Outdoor Advertising Services
Director · represented by Charles DEJEAN
Also active at: MULTIVISIONS, PATRIMOB, BOARD WORK
since 2023 · until 2029
Shareholders
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
Steenweg op Asse 69
1785 Merchtem
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 3 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0407.581.825
- VAT number
- BE 0407.581.825
- Registered office
- Steenweg op Asse 69, 1785 Merchtem
- Names & denominations
- BELGIAN POSTERS
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 5 November 1970
- Peppol
- Active · Active since 14 Nov 2025
- Activities · NACE
Activiteiten van reclamebureaus
Publiciteitsagentschappen
Mediarepresentatie
Beheer van publiciteitsdragers