Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Shrinking team NBB
FTE fell two years in a row, from 2.8 to 1.3.
Financials
Financial year 2025
Société Belge de Publicité from Soumagne, company number BE0402355505, closed financial year 2025 with a result of € 127,214 after tax. For that financial year Société Belge de Publicité recorded a gross margin of € 274,500 and equity of € 667,697. Compared with financial year 2024, the result moved from € 104,378 to € 127,214. Profitable, and profit is growing. The buffer is growing. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on October 31, 2025.
€ 667,697
▲ 24% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 127,214
▲ 22% vs 2024
Profit after tax over the fiscal year.
€ 68,998
▲ 40% vs 2024
Cash and bank balances on the last day of the fiscal year.
Stays in the company
No dividend for 2025. Retained profit grew to € 648,697.
People and assets in 2025
1.3
▼ 0.8 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 69,395
▼ 38% vs 2024
€ 53,400 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 18,622
▼ 29% vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
€ 43,078
▼ 11% vs 2024
€ 28,312 is repaid this year. At this pace the long-term loan is gone in ≈ 2 years.
€ 80,114
▼ 10% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 27,030
▲ 38% vs 2024
Taxes, VAT and social contributions still to pay.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 275,132 | € 259,496 | € 285,279 | € 274,500 | ▼ 4% |
| Profit after taxes | € 72,481 | € 55,879 | € 104,378 | € 127,214 | ▲ 22% |
| Equity | € 380,226 | € 436,105 | € 540,483 | € 667,697 | ▲ 24% |
| Total debts | € 151,378 | € 121,060 | € 156,641 | € 150,222 | ▼ 4% |
| Cash | € 78,805 | € 28,264 | € 49,349 | € 68,998 | ▲ 40% |
| Land & buildings | € 43,810 | € 40,542 | € 37,275 | € 34,008 | ▼ 9% |
| Retained profit | € 361,226 | € 417,105 | € 521,483 | € 648,697 | ▲ 24% |
| Bank debt | € 27,332 | € 22,975 | € 48,284 | € 43,078 | ▼ 11% |
| Balance sheet total | € 531,604 | € 557,165 | € 697,124 | € 817,919 | ▲ 17% |
| Employees (FTE) | - | 2.8 | 2.1 | 1.3 | ▼ 0.8 |
Key figures of Société Belge de Publicité, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 October 2026.
What happened to Société Belge de Publicité?
What happened at Société Belge de Publicité in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: profit of € 127,214 (▲ 22% vs 2024). Source: NBB ↗
- Start of the company according to the CBE. KBO
- New establishment in Soumagne. KBO
In short
From € 72,481 profit in 2022 to € 127,214 profit in 2025.
Paid € 168,581 in corporate taxes since 2022.
Best year ever: 2025, with € 127,214 profit.
On average € 211,200 of value added per employee in 2025.
A new publication or filing at Société Belge de Publicité? We notify you, reason included.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind Société Belge de Publicité are Philippe BREE, Alison BREE and Jean-Pierre BREE. Philippe BREE is also behind AGENCE LOCALE POUR L'EMPLOI DE SOUMAGNE.
Directors
According to the 2025 annual accounts
Alison BREE
Director
Jean-Pierre BREE
Director
Establishments
Establishment units
Physical locations of this company
Rue des Pépinières(CER) 30 box B
4632 Soumagne
Rue des Pépinières(CER) 30 B
4632 Soumagne
Active since 1 May 1945
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 3 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Website
Technologies
Hosting & Email
Email provider
OVH Mail
Hosting
AMAZON-02 - Amazon.com, Inc., US
DNS
OVH DNS
Domain
Domain
sobelpu.eu
Registrar
OVH SAS
Website info
Features
Security
Network
Details
- Company number
- 0402.355.505
- VAT number
- BE 0402.355.505
- Registered office
- Rue des Pépinières(CER) 30 bus B, 4632 Soumagne
- Names & denominations
- Société Belge de Publicité · Sobelpu
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 24 July 1945
- Peppol
- Active · Active since 16 Jan 2026
- Contact
- sobelpu.eu
- Activities · NACE
Overige groothandel in consumentenartikelen, n.e.g.
Groothandel in andere consumentenartikelen, neg
Activiteiten van reclamebureaus
Publiciteitsagentschappen
Niet-gespecialiseerde groothandel
Overige detailhandel in nieuwe artikelen neg
Detailhandel in tabaksproducten
Overige gespecialiseerde detailhandel in artikelen, andere dan voedingsmiddelen, n.e.g.
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