Active · per the CBE, 15 November 2026

AS SEEN IN

BE0889205136

Rechtspersoon Private limited company 1 establishment

AS SEEN IN is a wholesaler in Brasschaat. Private Limited, started on 4 May 2007, 1 establishment.

Kapelsesteenweg 262, 2930 Brasschaat

Behind the company: Audrey Heselmans.

Active for

19 year, 6 months

Financials

Financial year 2025

AS SEEN IN from Brasschaat, company number BE0889205136, closed financial year 2025 with a result of € 10,550 after tax. For that financial year AS SEEN IN recorded a gross margin of € 27,776 and equity of € 46,128. Compared with financial year 2024, the result moved from € 4,636 to € 10,550. Profitable, and profit is growing. The buffer is growing. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on September 30, 2026.

What it is worth Growing

€ 46,128

▲ 30% vs 2024

Assets minus debts, by the books. What is left if everything were sold and paid today.

Profit Growing

€ 10,550

▲ 128% vs 2024

Profit after tax over the fiscal year.

Cash in the bank

€ 9,355

▲ 169% vs 2024

Cash and bank balances on the last day of the fiscal year.

Where the profit goes Growing

Stays in the company

No dividend for 2025. Retained profit grew to € 27,578.

People and assets in 2025

Full-time equivalents estimate

≈ 1

No payroll staff. One director, so that person most likely runs the business.

Debts at end 2025

Bank debt

€ 20,007

Loans from banks and other lenders, long and short.

Owed to suppliers

€ 48,099

▲ 25% vs 2024

Supplier invoices still open on the last day of the fiscal year.

Taxes

€ 15,033

▼ 20% vs 2024

Corporate tax and VAT still to pay. No wage debt: nothing outstanding to staff or social security.

Key figures per fiscal year
2022202320242025Change 2024 → 2025
Gross margin € 15,932 € 15,974 € 9,717 € 27,776 ▲ 186%
Profit after taxes € 11,774 € 7,958 € 4,636 € 10,550 ▲ 128%
Equity € 22,984 € 30,942 € 35,578 € 46,128 ▲ 30%
Total debts € 92,883 € 97,011 € 77,342 € 83,140 ▲ 7%
Cash € 13,338 € 30,634 € 3,479 € 9,355 ▲ 169%
Retained profit € 4,434 € 12,392 € 17,028 € 27,578 ▲ 62%
Bank debt € 20,001 € 20,756 € 20,008 € 20,007
Balance sheet total € 115,867 € 127,953 € 112,920 € 129,268 ▲ 14%

By gross margin, AS SEEN IN ranks 4th of 6 companies with main activity “Groothandel in parfumerieën en cosmetica” in Brasschaat that publish figures (fiscal year 2025).

Key figures of AS SEEN IN, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.

What happened to AS SEEN IN?

What happened at AS SEEN IN in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

  • New annual accounts for financial year 2025: profit of € 10,550 (▲ 128% vs 2024). filed late Source: NBB ↗
  • New establishment in Brasschaat. KBO
  • Start of the company according to the CBE. KBO

In short

From € 11,774 profit in 2022 to € 10,550 profit in 2025.

Paid € 8,462 in corporate taxes since 2022.

Best year ever: 2022, with € 11,774 profit.

Management

Audrey Heselmans
AS SEEN IN

Behind AS SEEN IN is Audrey Heselmans.

Directors

According to the 2025 annual accounts

Audrey Heselmans

Director

Establishments

Establishment units

Physical locations of this company

Registered office

Kapelsesteenweg 262

2930 Brasschaat

Who else lives here?

A building full of entrepreneurs or one very busy letterbox? Another 1 companies are registered at this address.

All companies at this address →

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

Similar companies in Brasschaat

Same main activity (Groothandel in parfumerieën en cosmetica), 7 active companies in Brasschaat, largest first.

PROFESSIONAILS

€ 8.6 million revenue · 2025

SD INC

€ 165,278 gross margin · 2024

DermaLab Benelux

€ 65,470 gross margin · 2024

ANTWERP COSMETICS DISTRIBUTION COMPANY

€ 40,910 gross margin · 2025

Jaliem

€ 8,310 gross margin · 2025

CARALINDA

€ -7,767 gross margin · 2025

Details

Company number
0889.205.136
VAT number
BE 0889.205.136
Registered office
Kapelsesteenweg 262, 2930 Brasschaat
Names & denominations
AS SEEN IN
Enterprise type
Rechtspersoon
Legal form
Private limited company
Legal situation
Normale toestand
Start date
4 May 2007
Peppol
Active · Active since 6 Jan 2026
Activities · NACE

Groothandel in parfumerieën en cosmetica

Detailhandel in cosmetica en toiletartikelen

Frequently asked questions

What does AS SEEN IN do?
AS SEEN IN is a wholesaler in Brasschaat. Private Limited, started on 4 May 2007, 1 establishment.
What is the address of AS SEEN IN?
The registered office of AS SEEN IN is located at Kapelsesteenweg 262, 2930 Brasschaat.
Is AS SEEN IN still active?
Yes. According to the CBE (15 November 2026) AS SEEN IN is active, legal situation “Normale toestand”, started on 4 May 2007.
Is AS SEEN IN registered on Peppol?
Yes, AS SEEN IN is registered on the Peppol network with ID 0208:0889205136.
What is the enterprise number of AS SEEN IN?
The enterprise number of AS SEEN IN is BE0889205136.
When was AS SEEN IN founded?
AS SEEN IN was founded on 4 May 2007.