What does the fool on the hill do?

the fool on the hill is an advertising agency in Waterloo. Private Limited, started on 25 July 2006, 1 establishment.

What is the address of the fool on the hill?

The registered office of the fool on the hill is located at Rue Bruyère-Saint-Jean 53, 1410 Waterloo.

Is the fool on the hill still active?

Yes. According to the CBE (1 October 2026) the fool on the hill is active, legal situation “Normale toestand”, started on 25 July 2006.

Is the fool on the hill registered on Peppol?

Yes, the fool on the hill is registered on the Peppol network with ID 0208:0882695545.

What is the enterprise number of the fool on the hill?

The enterprise number of the fool on the hill is BE0882695545.

When was the fool on the hill founded?

the fool on the hill was founded on 25 July 2006.

Who are the directors of the fool on the hill?

According to the 2024 annual accounts, the directors of the fool on the hill are: DOUGLAS GEDDES.

Is the fool on the hill a reliable company?

Databakkes does not pass judgement; this is what the sources say: Active according to the CBE since 25 July 2006; 4 annual accounts filed, latest fiscal year 2024; 1 directors known from the annual account.

How much profit did the fool on the hill make in 2024?

the fool on the hill recorded a loss after taxes of € 73,517 in financial year 2024.

What is the revenue of the fool on the hill?

As a small company, the fool on the hill is not required to publish revenue in its annual accounts. In financial year 2024, its added value was € -40,879.

the fool on the hill (Private Limited) - Waterloo

Dossier the fool on the hill, printed on 1 October 2026 from databakkes.be/en/0882695545/the-fool-on-the-hill. Sources: CBE, National Bank of Belgium, Belgian Official Gazette.

Financials

Financial year 2024

the fool on the hill from Waterloo, company number BE0882695545, closed financial year 2024 with a result of € -73,517 after tax. For that financial year the fool on the hill recorded a gross margin of € -40,879 and equity of € 2,381. Compared with financial year 2023, the result moved from € 19,648 to € -73,517. The company made a loss. The buffer shrank hard: equity is 97 % below last year. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on August 29, 2025.

What it is worth Shrank hard

€ 2,381

▼ 97% vs 2023

Assets minus debts, by the books. What is left if everything were sold and paid today.

Loss Caution

€ -73,517

▼ still € 19,648 profit in 2023

Profit after tax over the fiscal year.

Cash in the bank

€ 15,536

▼ 84% vs 2023

Cash and bank balances on the last day of the fiscal year.

Where the profit goes Caution

Loss, nothing to pay out

Reserves fell to € -3,819.

People and assets in 2024

Full-time equivalents estimate The annual accounts report no full-time equivalents. A micro company with one active director is usually run by that person; this is an assumption, not a figure from the source.

≈ 1

No payroll staff. One director, so that person most likely runs the business.

Vehicles and equipment

€ 40,083

▲ 81% vs 2023

Book value of vehicles, furniture and equipment.

Debts at end 2024

Bank debt ≈ 14 years to go The accounts give the long-term loan and the part due within the year. The remainder divided by that part is the number of years at an equal pace; a new loan or early repayment changes it.

€ 168,868

▼ 8% vs 2023

€ 12,036 is repaid this year. At this pace the long-term loan is gone in ≈ 14 years.

Owed to suppliers

€ 4,049

▼ 11% vs 2023

Supplier invoices still open on the last day of the fiscal year.

Taxes

€ 622

▼ 94% vs 2023

Corporate tax and VAT still to pay. No wage debt: nothing outstanding to staff or social security.

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Key figures per fiscal year Download key figures (CSV)
	2021	2022	2023	2024	Change 2023 → 2024
Gross margin	€ 52,099 Gross margin 2021: € 52,099 First fiscal year in the series	€ 48,950 Gross margin 2022: € 48,950 ▼ 6% vs 2021 (€ 52,099) Unfavourable step	€ 63,979 Gross margin 2023: € 63,979 ▲ 31% vs 2022 (€ 48,950) Favourable step	€ -40,879 Gross margin 2024: € -40,879 ▼ € 104,858 vs 2023 (€ 63,979) Unfavourable step	▼ € 104,858
Profit after taxes	€ 12,660 Profit after taxes 2021: € 12,660 First fiscal year in the series	€ 9,539 Profit after taxes 2022: € 9,539 ▼ 25% vs 2021 (€ 12,660) Unfavourable step	€ 19,648 Profit after taxes 2023: € 19,648 ▲ 106% vs 2022 (€ 9,539) Favourable step	€ -73,517 Profit after taxes 2024: € -73,517 ▼ € 93,165 vs 2023 (€ 19,648) Unfavourable step	▼ € 93,165
Equity	€ 51,881 Equity 2021: € 51,881 First fiscal year in the series	€ 61,420 Equity 2022: € 61,420 ▲ 18% vs 2021 (€ 51,881) Favourable step	€ 75,898 Equity 2023: € 75,898 ▲ 24% vs 2022 (€ 61,420) Favourable step	€ 2,381 Equity 2024: € 2,381 ▼ 97% vs 2023 (€ 75,898) Unfavourable step	▼ 97%
Total debts	€ 233,296 Total debts 2021: € 233,296 First fiscal year in the series	€ 226,845 Total debts 2022: € 226,845 ▼ 3% vs 2021 (€ 233,296) Favourable step	€ 203,824 Total debts 2023: € 203,824 ▼ 10% vs 2022 (€ 226,845) Favourable step	€ 191,404 Total debts 2024: € 191,404 ▼ 6% vs 2023 (€ 203,824) Favourable step	▼ 6%
Cash	€ 31,190 Cash 2021: € 31,190 First fiscal year in the series	€ 62,425 Cash 2022: € 62,425 ▲ 100% vs 2021 (€ 31,190) Favourable step	€ 99,043 Cash 2023: € 99,043 ▲ 59% vs 2022 (€ 62,425) Favourable step	€ 15,536 Cash 2024: € 15,536 ▼ 84% vs 2023 (€ 99,043) Unfavourable step	▼ 84%
Land & buildings	€ 181,003 Land & buildings 2021: € 181,003 First fiscal year in the series	€ 161,771 Land & buildings 2022: € 161,771 ▼ 11% vs 2021 (€ 181,003) Unchanged	€ 144,101 Land & buildings 2023: € 144,101 ▼ 11% vs 2022 (€ 161,771) Unchanged	€ 126,432 Land & buildings 2024: € 126,432 ▼ 12% vs 2023 (€ 144,101) Unchanged	▼ 12%
Retained profit	€ 45,681 Retained profit 2021: € 45,681 First fiscal year in the series	€ 55,220 Retained profit 2022: € 55,220 ▲ 21% vs 2021 (€ 45,681) Favourable step	€ 69,698 Retained profit 2023: € 69,698 ▲ 26% vs 2022 (€ 55,220) Favourable step	€ -3,819 Retained profit 2024: € -3,819 ▼ € 73,517 vs 2023 (€ 69,698) Unfavourable step	▼ € 73,517
Dividend	€ 0 Dividend 2021: € 0 First fiscal year in the series	€ 0 Dividend 2022: € 0 Unchanged (€ 0) Unchanged	€ 5,170 Dividend 2023: € 5,170 Unchanged (€ 0) Unchanged	€ 0 Dividend 2024: € 0 ▼ 100% vs 2023 (€ 5,170) Unchanged	▼ 100%
Bank debt	€ 219,842 Bank debt 2021: € 219,842 First fiscal year in the series	€ 201,581 Bank debt 2022: € 201,581 ▼ 8% vs 2021 (€ 219,842) Favourable step	€ 182,999 Bank debt 2023: € 182,999 ▼ 9% vs 2022 (€ 201,581) Favourable step	€ 168,868 Bank debt 2024: € 168,868 ▼ 8% vs 2023 (€ 182,999) Favourable step	▼ 8%
Balance sheet total	€ 285,177 Balance sheet total 2021: € 285,177 First fiscal year in the series	€ 288,265 Balance sheet total 2022: € 288,265 ▲ 1% vs 2021 (€ 285,177) Unchanged	€ 279,721 Balance sheet total 2023: € 279,721 ▼ 3% vs 2022 (€ 288,265) Unchanged	€ 193,785 Balance sheet total 2024: € 193,785 ▼ 31% vs 2023 (€ 279,721) Unchanged	▼ 31%

Key figures of the fool on the hill, fiscal years 2021 to 2024, from the annual accounts filed with the National Bank of Belgium.The annual account for fiscal year 2025 has not been filed yet; it was expected before 31 July 2026.

What happened to the fool on the hill?

What happened at the fool on the hill in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

Aug 29, 2025 New annual accounts for financial year 2024: loss of € 73,517 (▼ € 93,165 vs 2023). filed late Source: NBB ↗
2024 DOUGLAS GEDDES became a director. NBB
Aug 30, 2006 New establishment in Waterloo. KBO
Jul 25, 2006 Start of the company according to the CBE. KBO

In short

From € 12,660 profit in 2021 to € 73,517 loss in 2024.

Paid € 26,470 in corporate taxes since 2021.

Best year ever: 2023, with € 19,648 profit.

Paid out € 5,170 in dividends to the owners in total.

Original PDFs at the National Bank ↗

A new publication or filing at the fool on the hill? We notify you, reason included.

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My folder 3 companies

De Lijn 8 June 2026 New annual account 2025

filed on 8 June 2026

What was left

€ 20 k ▼ 91%
Money in the bank

€ 178 k ▼ 98%

Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit

Real filings at the National Bank

Management

DOUGLAS GEDDES

the fool on the hill

Behind the fool on the hill is DOUGLAS GEDDES.

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Directors

According to the 2024 annual accounts

DOUGLAS GEDDES

Director

since 2024

Establishments

Establishment units

Physical locations of this company

Registered office

Rue Bruyère-Saint-Jean 53

1410 Waterloo

Who else lives here?

A building full of entrepreneurs or one very busy letterbox? Another 1 companies are registered at this address.

All companies at this address →

don8

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

Details

Company number

0882.695.545

VAT number

BE 0882.695.545

Registered office

Rue Bruyère-Saint-Jean 53, 1410 Waterloo

Names & denominations

the fool on the hill

Enterprise type

Rechtspersoon

Legal form

Private limited company

Legal situation

Normale toestand

Start date

25 July 2006

Peppol

Active · Active since 10 Nov 2025

Activities · NACE

Activiteiten van reclamebureaus

Publiciteitsagentschappen

Activiteiten van interieurarchitecten

View on CBE Public ↗ Annual accounts (NBB) ↗

the fool on the hill

Financials

What happened to the fool on the hill?

Know what changes at your customers, suppliers and competitors. Without reading an annual account.

Management

Directors

Establishments

Establishment units

Who else lives here?

Details

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