Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Tight liquidity NBB
Cash and receivables cover 60 % of short-term debt in 2025; threshold 65 %.
Financials
Financial year 2025
Ideation from Brasschaat, company number BE0870150574, closed financial year 2025 with a result of € 918 after tax. For that financial year Ideation recorded a gross margin of € 79,572 and equity of € 5,092. Compared with financial year 2024, the result moved from € 2,025 to € 918. The company is profitable. The buffer is growing. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on June 29, 2026.
€ 5,092
▲ 22% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 918
▼ 55% vs 2024
Profit after tax over the fiscal year.
€ 114,684
▲ € 98,205 vs 2024
Cash and bank balances on the last day of the fiscal year.
Stays in the company
No dividend for 2025. Retained profit grew to € -3,908.
People and assets in 2025
€ 23,658
▲ 123% vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
€ 275,743
▼ 11% vs 2024
€ 34,404 is repaid this year. At this pace the long-term loan is gone in ≈ 8 years.
€ 699
▼ 59% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 16,432
▲ 66% vs 2024
Corporate tax and VAT still to pay. No wage debt: nothing outstanding to staff or social security.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 113,551 | € 84,499 | € 82,460 | € 79,572 | ▼ 4% |
| Profit after taxes | € 22,030 | € -293,020 | € 2,025 | € 918 | ▼ 55% |
| Equity | € 295,168 | € 2,148 | € 4,173 | € 5,092 | ▲ 22% |
| Total debts | € 664,591 | € 662,260 | € 537,015 | € 605,595 | ▲ 13% |
| Cash | € 23,169 | € 43,586 | € 16,479 | € 114,684 | ▲ € 98,205 |
| Land & buildings | € 519,002 | € 476,964 | € 454,645 | € 405,013 | ▼ 11% |
| Retained profit | € 286,168 | € -6,852 | € -4,827 | € -3,908 | ▲ € 918 |
| Bank debt | € 410,926 | € 349,738 | € 309,008 | € 275,743 | ▼ 11% |
| Balance sheet total | € 959,759 | € 664,408 | € 541,188 | € 610,687 | ▲ 13% |
Key figures of Ideation, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to Ideation?
What happened at Ideation in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: profit of € 918 (▼ 55% vs 2024). Source: NBB ↗
- New establishment in Brasschaat. KBO
- Didier De Laet became a director. NBB
- Start of the company according to the CBE. KBO
In short
From € 22,030 profit in 2022 to € 918 profit in 2025.
Paid € 28,699 in corporate taxes since 2022.
Best year ever: 2022, with € 22,030 profit.
A new publication or filing at Ideation? We notify you, reason included.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind Ideation is Didier De Laet. Didier De Laet is also behind BERAMI, COPYCAT and Move Invest.
Directors
According to the 2025 annual accounts
since 2004
Establishments
Establishment units
Physical locations of this company
Vriesdonkakker 10
2930 Brasschaat
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0870.150.574
- VAT number
- BE 0870.150.574
- Registered office
- Vriesdonkakker 10, 2930 Brasschaat
- Names & denominations
- Ideation
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 22 November 2004
- Peppol
- Active · Active since 1 Jan 2001
- Activities · NACE
Groothandel in andere consumentenartikelen, neg
Overige groothandel in consumentenartikelen, n.e.g.