What does ACTION & PLEASURE do?

ACTION & PLEASURE is a shop in Aalst. Private Limited, started on 3 September 2009, 1 establishment.

What is the address of ACTION & PLEASURE?

The registered office of ACTION & PLEASURE is located at Koolstraat 55, 9300 Aalst.

Is ACTION & PLEASURE still active?

Yes. According to the CBE (15 November 2026) ACTION & PLEASURE is active, legal situation “Normale toestand”, started on 3 September 2009.

Is ACTION & PLEASURE registered on Peppol?

Yes, ACTION & PLEASURE is registered on the Peppol network with ID 0208:0818237164.

What is the enterprise number of ACTION & PLEASURE?

The enterprise number of ACTION & PLEASURE is BE0818237164.

When was ACTION & PLEASURE founded?

ACTION & PLEASURE was founded on 3 September 2009.

Who are the directors of ACTION & PLEASURE?

According to the 2025 annual accounts, the directors of ACTION & PLEASURE are: Andy DE SUTTER.

Is ACTION & PLEASURE a reliable company?

Databakkes does not pass judgement; this is what the sources say: Active according to the CBE since 3 September 2009; 4 annual accounts filed, latest fiscal year 2025; 1 directors known from the annual account; 1 events from the Belgian Official Gazette processed.

How much profit did ACTION & PLEASURE make in 2025?

ACTION & PLEASURE posted a profit after taxes of € 25,705 in financial year 2025.

What is the revenue of ACTION & PLEASURE?

As a small company, ACTION & PLEASURE is not required to publish revenue in its annual accounts. In financial year 2025, its added value was € 36,959.

ACTION & PLEASURE (Private Limited) - Aalst

Dossier ACTION & PLEASURE, printed on 15 November 2026 from databakkes.be/en/0818237164/action-pleasure. Sources: CBE, National Bank of Belgium, Belgian Official Gazette.

Financials

Financial year 2025

ACTION & PLEASURE from Aalst, company number BE0818237164, closed financial year 2025 with a result of € 25,705 after tax. For that financial year ACTION & PLEASURE recorded a gross margin of € 36,959 and equity of € 52,932. Compared with financial year 2024, the result moved from € 17,268 to € 25,705. Profitable, and profit is growing. The buffer is growing. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on April 9, 2026.

What it is worth Growing

€ 52,932

▲ 35% vs 2024

Assets minus debts, by the books. What is left if everything were sold and paid today.

Profit Growing

€ 25,705

▲ 49% vs 2024

Profit after tax over the fiscal year.

Cash in the bank

€ 689

▼ 57% vs 2024

Cash and bank balances on the last day of the fiscal year.

Where the profit goes Pays out

€ 12,000 paid out

47 % of the profit went to the shareholders, the rest stayed in the company.

People and assets in 2025

Full-time equivalents estimate

≈ 1

No payroll staff. One director, so that person most likely runs the business.

Vehicles and equipment

€ 1,345

▼ 76% vs 2024

Book value of vehicles, furniture and equipment.

Debts at end 2025

Bank debt ≈ 1 years to go

€ 8,915

▼ 42% vs 2024

€ 5,998 is repaid this year. At this pace the long-term loan is gone in ≈ 1 years.

Owed to suppliers

€ 2,726

▲ 36% vs 2024

Supplier invoices still open on the last day of the fiscal year.

Taxes

€ 7,042

▲ 35% vs 2024

Corporate tax and VAT still to pay. No wage debt: nothing outstanding to staff or social security.

Key figures per fiscal year
	2022	2023	2024	2025	Change 2024 → 2025
Gross margin	€ 3,810 Gross margin 2022: € 3,810 First fiscal year in the series	€ 9,771 Gross margin 2023: € 9,771 ▲ 156% vs 2022 (€ 3,810) Favourable step	€ 30,105 Gross margin 2024: € 30,105 ▲ 208% vs 2023 (€ 9,771) Favourable step	€ 36,959 Gross margin 2025: € 36,959 ▲ 23% vs 2024 (€ 30,105) Favourable step	▲ 23%
Profit after taxes	€ 1,404 Profit after taxes 2022: € 1,404 First fiscal year in the series	€ 2,949 Profit after taxes 2023: € 2,949 ▲ 110% vs 2022 (€ 1,404) Favourable step	€ 17,268 Profit after taxes 2024: € 17,268 ▲ € 14,318 vs 2023 (€ 2,949) Favourable step	€ 25,705 Profit after taxes 2025: € 25,705 ▲ 49% vs 2024 (€ 17,268) Favourable step	▲ 49%
Equity	€ 29,611 Equity 2022: € 29,611 First fiscal year in the series	€ 32,560 Equity 2023: € 32,560 ▲ 10% vs 2022 (€ 29,611) Favourable step	€ 39,228 Equity 2024: € 39,228 ▲ 20% vs 2023 (€ 32,560) Favourable step	€ 52,932 Equity 2025: € 52,932 ▲ 35% vs 2024 (€ 39,228) Favourable step	▲ 35%
Total debts	€ 5,717 Total debts 2022: € 5,717 First fiscal year in the series	€ 21,538 Total debts 2023: € 21,538 ▲ 277% vs 2022 (€ 5,717) Unfavourable step	€ 33,139 Total debts 2024: € 33,139 ▲ 54% vs 2023 (€ 21,538) Unfavourable step	€ 30,684 Total debts 2025: € 30,684 ▼ 7% vs 2024 (€ 33,139) Favourable step	▼ 7%
Cash	€ 724 Cash 2022: € 724 First fiscal year in the series	€ 1,171 Cash 2023: € 1,171 ▲ 62% vs 2022 (€ 724) Favourable step	€ 1,601 Cash 2024: € 1,601 ▲ 37% vs 2023 (€ 1,171) Favourable step	€ 689 Cash 2025: € 689 ▼ 57% vs 2024 (€ 1,601) Unfavourable step	▼ 57%
Retained profit	€ 11,011 Retained profit 2022: € 11,011 First fiscal year in the series	€ 13,960 Retained profit 2023: € 13,960 ▲ 27% vs 2022 (€ 11,011) Favourable step	€ 20,628 Retained profit 2024: € 20,628 ▲ 48% vs 2023 (€ 13,960) Favourable step	€ 34,332 Retained profit 2025: € 34,332 ▲ 66% vs 2024 (€ 20,628) Favourable step	▲ 66%
Dividend	€ 0 Dividend 2022: € 0 First fiscal year in the series	€ 0 Dividend 2023: € 0 Unchanged (€ 0) Unchanged	€ 10,600 Dividend 2024: € 10,600 Unchanged (€ 0) Unchanged	€ 12,000 Dividend 2025: € 12,000 ▲ 13% vs 2024 (€ 10,600) Unchanged	▲ 13%
Bank debt	€ 0 Bank debt 2022: € 0 First fiscal year in the series	€ 15,664 Bank debt 2023: € 15,664 Unchanged (€ 0) Unfavourable step	€ 15,325 Bank debt 2024: € 15,325 ▼ 2% vs 2023 (€ 15,664) Favourable step	€ 8,915 Bank debt 2025: € 8,915 ▼ 42% vs 2024 (€ 15,325) Favourable step	▼ 42%
Balance sheet total	€ 35,328 Balance sheet total 2022: € 35,328 First fiscal year in the series	€ 54,098 Balance sheet total 2023: € 54,098 ▲ 53% vs 2022 (€ 35,328) Unchanged	€ 72,367 Balance sheet total 2024: € 72,367 ▲ 34% vs 2023 (€ 54,098) Unchanged	€ 83,616 Balance sheet total 2025: € 83,616 ▲ 16% vs 2024 (€ 72,367) Unchanged	▲ 16%

By gross margin, ACTION & PLEASURE ranks 7th of 20 companies with main activity “Detailhandel in overig textiel” in East Flanders that publish figures (fiscal year 2025).

Key figures of ACTION & PLEASURE, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 30 April 2027.

Ask about ACTION & PLEASURE the way you would ask their accountant.

Answers from the filed annual accounts, the Belgian Official Gazette and the CBE register.

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What happened to ACTION & PLEASURE?

What happened at ACTION & PLEASURE in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

Apr 9, 2026 New annual accounts for financial year 2025: profit of € 25,705 (▲ 49% vs 2024). Source: NBB ↗
2023 Andy DE SUTTER became a director. NBB
Dec 15, 2009 New establishment in Aalst. KBO
Sep 14, 2009 Incorporation, published in the Gazette. Source: Staatsblad ↗

In short

From € 1,404 profit in 2022 to € 25,705 profit in 2025.

Paid € 13,672 in corporate taxes since 2022.

Best year ever: 2025, with € 25,705 profit.

Paid out € 22,600 in dividends to the owners in total.

Original PDFs at the National Bank ↗

Management

Andy DE SUTTER

ACTION & PLEASURE

Behind ACTION & PLEASURE is Andy DE SUTTER.

Directors

According to the 2025 annual accounts

Andy DE SUTTER

Director

since 2023

Establishments

Establishment units

Physical locations of this company

Registered office

Koolstraat 55

9300 Aalst

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

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Shareholders according to the Official Gazette deeds

Who contributed at incorporation and at capital increases, with the deed as source. Later share transfers are not published in the Gazette.

Incorporation

14 September 2009 Source: Deed ↗

De Sutter, Andy(oprichter) 50%
Scheerlinck, Piet(oprichter) 50%

Details

Company number

0818.237.164

VAT number

BE 0818.237.164

Registered office

Koolstraat 55, 9300 Aalst

Names & denominations

ACTION & PLEASURE

Enterprise type

Rechtspersoon

Legal form

Private limited company

Legal situation

Normale toestand

Start date

3 September 2009

Peppol

Active · Active since 9 Jan 2026

Activities · NACE

Detailhandel in overig textiel

Verhuur en lease van andere huishoudelijke of persoonlijke artikelen, neg

Bouw van civieltechnische werken voor elektriciteit en telecommunicatie

Algemene elektrotechnische installatiewerken

Overige detailhandel in nieuwe artikelen neg

Activiteiten van reclamebureaus

Detailhandel in dames-, heren-, baby- en kinderboven- en onderkleding en kledingaccessoires (algemeen assortiment)

Detailhandel in kledingaccessoires

View on CBE Public ↗ Annual accounts (NBB) ↗

ACTION & PLEASURE

Financials

Ask about ACTION & PLEASURE the way you would ask their accountant.

What happened to ACTION & PLEASURE?

Management

Directors

Establishments

Establishment units

Similar companies in East Flanders

Shareholders according to the Official Gazette deeds

Details

Frequently asked questions