Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Negative equity NBB
More debt than assets in 4 of the last 4 fiscal years.
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Tight liquidity NBB
Cash and receivables cover 20 % of short-term debt in 2025; threshold 65 %.
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Not on Peppol Peppol
Not registered in the Peppol network, mandatory for VAT-liable companies since 1 January 2026.
Financials
Financial year 2025
PLAY THE GAME from Elsene, company number BE0809587437, closed financial year 2025 with a result of € -2,364 after tax. For that financial year PLAY THE GAME recorded a gross margin of € -2,318 and equity of € -8,636. Compared with financial year 2024, the result moved from € 477 to € -2,364. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on July 29, 2026.
€ -8,636
▼ € 2,364 vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -2,364
▼ still € 477 profit in 2024
Profit after tax over the fiscal year.
€ 1,554
▼ 60% vs 2024
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -18,836.
People and assets in 2025
≈ 1
No payroll staff. One director, so that person most likely runs the business.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 997
Supplier invoices still open on the last day of the fiscal year.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 36,605 | € -271 | € 2,788 | € -2,318 | ▼ € 5,105 |
| Profit after taxes | € 10,610 | € -1,554 | € 477 | € -2,364 | ▼ € 2,841 |
| Equity | € -5,195 | € -6,748 | € -6,272 | € -8,636 | ▼ € 2,364 |
| Total debts | € 40,208 | € 10,177 | € 7,972 | € 7,972 | |
| Cash | € 28,312 | € 110 | € 3,918 | € 1,554 | ▼ 60% |
| Retained profit | € -15,395 | € -16,948 | € -16,472 | € -18,836 | ▼ € 2,364 |
| Balance sheet total | € 35,013 | € 3,429 | € 3,950 | € 1,586 | ▼ 60% |
Key figures of PLAY THE GAME, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to PLAY THE GAME?
What happened at PLAY THE GAME in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: loss of € 2,364 (▼ € 2,841 vs 2024). Source: NBB ↗
- Kevin Embourg became a director. NBB
- New establishment in Elsene. KBO
- Start of the company according to the CBE. KBO
In short
From € 10,610 profit in 2022 to € 2,364 loss in 2025.
Paid € 691 in corporate taxes since 2022.
Best year ever: 2022, with € 10,610 profit.
A new publication or filing at PLAY THE GAME? We notify you, reason included.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind PLAY THE GAME is Kevin Embourg. Kevin Embourg is also behind ATELIER GESTION, NEW DEAL MANAGEMENT, NEW DEAL CONSULTING and Inattendu Store Retail.
Directors
According to the 2025 annual accounts
Kevin Embourg
Director
Also active at: ATELIER GESTION, NEW DEAL MANAGEMENT, NEW DEAL CONSULTING, Inattendu Store Retail
since 2016
Establishments
Establishment units
Physical locations of this company
Edelknaapstraat 24
1050 Elsene
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 2 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0809.587.437
- VAT number
- BE 0809.587.437
- Registered office
- Edelknaapstraat 24, 1050 Elsene
- Names & denominations
- PLAY THE GAME
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 4 February 2009
- Peppol
- Not registered
- Activities · NACE
Detailhandel in dames-, heren-, baby- en kinderboven- en onderkleding en kledingaccessoires (algemeen assortiment)