Financials
Financial year 2025
BRAND MACHINE from Menen, company number BE0806656849, closed financial year 2025 with a result of € 17.4 million after tax. For that financial year BRAND MACHINE recorded revenue of € 6.1 million and equity of € 29.3 million. Compared with financial year 2024, the result moved from € 3.7 million to € 17.4 million. Profitable, and profit is growing. The buffer is growing. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on July 24, 2026.
€ 29.3 million
▲ 18% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 17.4 million
▲ € 13.7 million vs 2024
Profit after tax over the fiscal year.
€ 175,728
▼ 95% vs 2024
Cash and bank balances on the last day of the fiscal year.
€ 13 million paid out
75 % of the profit went to the shareholders, the rest stayed in the company.
People and assets in 2025
4.3
▲ 0.3 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 458,029
▲ 16% vs 2024
€ 106,500 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 4,003
▼ 95% vs 2024
Supplier invoices still open on the last day of the fiscal year. Pays suppliers within 7 days on average.
€ 393,759
▲ 157% vs 2024
Taxes, VAT and social contributions still to pay.
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Revenue | € 4,225,604 | € 4,930,189 | € 4,941,000 | € 6,148,337 | ▲ 24% |
| Profit after taxes | € 2,881,096 | € 3,727,106 | € 3,718,584 | € 17,385,061 | ▲ € 13.7 million |
| Equity | € 20,509,048 | € 24,236,154 | € 24,928,038 | € 29,313,099 | ▲ 18% |
| Total debts | € 295,703 | € 405,864 | € 267,808 | € 397,809 | ▲ 49% |
| Cash | € 538,993 | € 349,540 | € 3,839,168 | € 175,728 | ▼ 95% |
| Retained profit | € 17,463,748 | € 21,190,854 | € 24,909,438 | € 29,294,499 | ▲ 18% |
| Dividend | € 0 | € 0 | € 0 | € 13,000,000 | |
| Balance sheet total | € 20,804,751 | € 24,642,018 | € 25,195,846 | € 29,710,908 | ▲ 18% |
| Employees (FTE) | 2.6 | 4 | 4 | 4.3 | ▲ 0.3 |
Key figures of BRAND MACHINE, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to BRAND MACHINE?
What happened at BRAND MACHINE in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: profit of € 17.4 million (▲ € 13.7 million vs 2024). Source: NBB ↗
- New establishment in Menen. KBO
- Start of the company according to the CBE. KBO
In short
From € 2.9 million profit in 2022 to € 17.4 million profit in 2025.
Paid € 4.9 million in corporate taxes since 2022.
Best year ever: 2025, with € 17.4 million profit.
Paid out € 13 million in dividends to the owners in total.
Management
Behind BRAND MACHINE is Stefaan BETTENS. It owns 100% of VOLGA INTERNATIONAL, 99.8% of JET FRISDRANKEN and 51% of GRIT (FROM THE HOUSE OF JET) itself.
Directors
According to the 2025 annual accounts
Stefaan BETTENS
Director
Also active at: JET FRISDRANKEN, S.&R.B., JET IMPORT, Copperhead, GRIT (FROM THE HOUSE OF JET), SAN PIETRO IMMO, VOLGA INTERNATIONAL
Establishments
Establishment units
Physical locations of this company
Rekkemstraat 58
8930 Menen
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 5 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0806.656.849
- VAT number
- BE 0806.656.849
- Registered office
- Rekkemstraat 58, 8930 Menen
- Names & denominations
- BRAND MACHINE
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 25 September 2008
- Peppol
- Active · Active since 16 Dec 2025
- Activities · NACE
Activiteiten van holdings
Activiteiten van adviesbureaus op het gebied van bedrijfsvoering en overig managementadvies
Holdings
Overige adviesbureaus op het gebied van bedrijfsbeheer; adviesbureaus op het gebied van bedrijfsvoering
Groothandel in dranken, algemeen assortiment
Groothandel in andere consumentenartikelen, neg
Overige industrie, neg
Vermogensbeheer