Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Two loss years in a row NBB
Negative result in 2024 and 2025.
Financials
Financial year 2025
SOUTHERN MEDIA EUROPE from Brussel, company number BE0725715297, closed financial year 2025 with a result of € -39,909 after tax. For that financial year SOUTHERN MEDIA EUROPE recorded a gross margin of € -39,759 and equity of € 69,834. Compared with financial year 2024, the result moved from € -41,997 to € -39,909. The company made a loss. The company holds a healthy buffer. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on July 3, 2026.
€ 69,834
▼ 36% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -39,909
▲ 5 % less loss than in 2024
Profit after tax over the fiscal year.
€ 69,860
▼ 38% vs 2024
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -130,166.
People and assets in 2025
≈ 1
No payroll staff. One director, so that person most likely runs the business.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 284
▼ 91% vs 2024
Supplier invoices still open on the last day of the fiscal year.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € -7,934 | € -25,666 | € -41,843 | € -39,759 | ▲ € 2,084 |
| Profit after taxes | € -8,061 | € -25,835 | € -41,997 | € -39,909 | ▲ € 2,088 |
| Equity | € 177,575 | € 151,740 | € 109,743 | € 69,834 | ▼ 36% |
| Total debts | € 253 | € 718 | € 3,278 | € 361 | ▼ 89% |
| Cash | € 177,528 | € 151,911 | € 112,437 | € 69,860 | ▼ 38% |
| Retained profit | € -22,425 | € -48,260 | € -90,257 | € -130,166 | ▼ € 39,909 |
| Balance sheet total | € 177,827 | € 152,458 | € 113,021 | € 70,195 | ▼ 38% |
Key figures of SOUTHERN MEDIA EUROPE, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to SOUTHERN MEDIA EUROPE?
What happened at SOUTHERN MEDIA EUROPE in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: loss of € 39,909. Source: NBB ↗
- New establishment in Brussel. KBO
- Start of the company according to the CBE. KBO
- Jingrui Liu became a director. NBB
In short
From € 8,061 loss in 2022 to € 39,909 loss in 2025.
A new publication or filing at SOUTHERN MEDIA EUROPE? We notify you, reason included.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
The stake of KAM YUEN SUPERMARKET comes from that shareholder’s own annual accounts; small companies do not report their shareholders themselves.
SOUTHERN MEDIA EUROPEBehind SOUTHERN MEDIA EUROPE is Jingrui Liu. The shares are held by KAM YUEN SUPERMARKET (50%).
Directors
According to the 2025 annual accounts
Jingrui Liu
Managing director
Also active at: BESTAR EUROPE, KAM YUEN HOLDING, KAM YUEN INVESTMENT, KAM YUEN SUPERMARKET, DIADEM LOGISTIC, XIN HAI INVESTMENT, SINO-EUROPE TRADE CENTER, OPO HOTEL
since 2019
Shareholders
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
Zwarte Lievevrouwstraat 2-4
1000 Brussel
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 1 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0725.715.297
- VAT number
- BE 0725.715.297
- Registered office
- Zwarte Lievevrouwstraat 2-4, 1000 Brussel
- Names & denominations
- SOUTHERN MEDIA EUROPE
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 25 April 2019
- Peppol
- Active · Active since 23 Nov 2025
- Activities · NACE
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