Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Negative equity NBB
More debt than assets in 4 of the last 4 fiscal years.
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Two loss years in a row NBB
Negative result in 2024 and 2025.
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Tight liquidity NBB
Cash and receivables cover 0 % of short-term debt in 2025; threshold 65 %.
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Busy address KBO
10 other companies have their registered office at the same address; threshold 10.
Financials
Financial year 2025
PURA VIDA EVENTS from Brasschaat, company number BE0723570807, closed financial year 2025 with a result of € -110,087 after tax. For that financial year PURA VIDA EVENTS recorded a gross margin of € -30,448 and equity of € -245,703. Compared with financial year 2024, the result moved from € -51,561 to € -110,087. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on July 15, 2026.
€ -245,703
▼ € 110,087 vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -110,087
▼ 114 % more loss than in 2024
Profit after tax over the fiscal year.
€ 1,727
▲ € 1,524 vs 2024
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -251,903.
Debts at end 2025
€ 7
Loans from banks and other lenders, long and short.
€ 39,641
▲ 9% vs 2024
Supplier invoices still open on the last day of the fiscal year.
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € -3,901 | € -27,889 | € -28,103 | € -30,448 | ▼ € 2,345 |
| Profit after taxes | € -8,556 | € -41,958 | € -51,561 | € -110,087 | ▼ € 58,526 |
| Equity | € -42,097 | € -84,055 | € -135,616 | € -245,703 | ▼ € 110,087 |
| Total debts | € 51,206 | € 335,861 | € 1,079,809 | € 1,868,696 | ▲ 73% |
| Cash | € 0 | € 307 | € 202 | € 1,727 | ▲ € 1,524 |
| Land & buildings | - | € 242,439 | € 929,932 | € 1,618,893 | ▲ 74% |
| Retained profit | € -48,297 | € -90,255 | € -141,816 | € -251,903 | ▼ € 110,087 |
| Bank debt | € 6 | € 0 | € 0 | € 7 | |
| Balance sheet total | € 9,109 | € 251,806 | € 944,194 | € 1,622,993 | ▲ 72% |
Key figures of PURA VIDA EVENTS, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to PURA VIDA EVENTS?
What happened at PURA VIDA EVENTS in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: loss of € 110,087. Source: NBB ↗
- MJR REAL ESTATE NV became a director. NBB
- New establishment in Brasschaat. KBO
- Start of the company according to the CBE. KBO
In short
From € 8,556 loss in 2022 to € 110,087 loss in 2025.
Management
Behind PURA VIDA EVENTS is MJR REAL ESTATE NV.
Directors
According to the 2025 annual accounts
Director · represented by Michael Redding
since 2024
Establishments
Establishment units
Physical locations of this company
Ruiterijschool 15 box 1
2930 Brasschaat
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 10 companies are registered at this address.
All companies at this address →REDDING REAL ESTATE
€ 346,773 gross margin · 2025
Scapa Retail
€ 7.9 million revenue · 2025
MIDA
€ -12,866 gross margin · 2025
MARDI
€ 26,090 gross margin · 2025
M.J.R.
+5 more
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0723.570.807
- VAT number
- BE 0723.570.807
- Registered office
- Ruiterijschool 15 bus 1, 2930 Brasschaat
- Names & denominations
- PURA VIDA EVENTS
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 25 March 2019
- Peppol
- Active · Active since 26 Sept 2025
- Activities · NACE
Groothandel in sport- en kampeerartikelen, met uitzondering van fietsen
Groothandel in kleding, met uitzondering van werk- en onderkleding
Verhuur en lease van sport- en recreatieartikelen
Verhuur en lease van tenten
Bouw van andere civieltechnische werken, neg
Catering van evenementen
Detailhandel in overige sportartikelen
Detailhandel in sport- en kampeerartikelen in gespecialiseerde winkels