Active · per the CBE, 15 November 2026

Cunning Plan

BE0694879888

Rechtspersoon Private limited company 1 establishment

Cunning Plan is an advertising agency in Mechelen. Private Limited, started on 26 March 2018, 1 establishment.

Gasthuisveldstraat 29, 2800 Mechelen

Behind the company: Davy Peeters, Sofie Vereyken.

Active for

8 year, 7 months

Financials

Financial year 2025

Cunning Plan from Mechelen, company number BE0694879888, closed financial year 2025 with a result of € 88,549 after tax. For that financial year Cunning Plan recorded a gross margin of € 131,273 and equity of € 250,626. Compared with financial year 2024, the result moved from € 43,862 to € 88,549. Profitable, and profit is growing. The buffer is growing. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on June 17, 2026.

What it is worth Growing

€ 250,626

▲ 29% vs 2024

Assets minus debts, by the books. What is left if everything were sold and paid today.

Profit Growing

€ 88,549

▲ 102% vs 2024

Profit after tax over the fiscal year.

Cash in the bank

€ 251,334

▲ 15% vs 2024

Cash and bank balances on the last day of the fiscal year.

Where the profit goes Pays out

€ 31,950 paid out

36 % of the profit went to the shareholders, the rest stayed in the company.

People and assets in 2025

Vehicles and equipment

€ 854

▼ 45% vs 2024

Book value of vehicles, furniture and equipment.

Debts at end 2025

Bank debt ≈ 16 years to go

€ 187,989

▼ 6% vs 2024

€ 11,940 is repaid this year. At this pace the long-term loan is gone in ≈ 16 years.

Owed to suppliers

€ 188

▼ 99% vs 2024

Supplier invoices still open on the last day of the fiscal year.

Taxes and wages

€ 33,974

▲ 66% vs 2024

Taxes, VAT and social contributions still to pay.

Key figures per fiscal year
20242025Change 2024 → 2025
Gross margin € 99,118 € 131,273 ▲ 32%
Profit after taxes € 43,862 € 88,549 ▲ 102%
Equity € 194,027 € 250,626 ▲ 29%
Total debts € 264,974 € 290,923 ▲ 10%
Cash € 217,813 € 251,334 ▲ 15%
Land & buildings € 177,075 € 173,851 ▼ 2%
Retained profit € 193,277 € 249,876 ▲ 29%
Dividend € 128,398 € 31,950 ▼ 75%
Bank debt € 199,929 € 187,989 ▼ 6%
Balance sheet total € 459,001 € 541,549 ▲ 18%

By gross margin, Cunning Plan ranks 15th of 47 companies with main activity “Activiteiten van reclamebureaus” in Mechelen that publish figures (fiscal year 2025).

Key figures of Cunning Plan, fiscal years 2024 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.

Ask about Cunning Plan the way you would ask their accountant.

Answers from the filed annual accounts, the Belgian Official Gazette and the CBE register.

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What happened to Cunning Plan?

What happened at Cunning Plan in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

  • New annual accounts for financial year 2025: profit of € 88,549 (▲ 102% vs 2024). Source: NBB ↗
  • New establishment in Mechelen. KBO
  • Start of the company according to the CBE. KBO

In short

From € 43,862 profit in 2024 to € 88,549 profit in 2025.

Paid € 34,931 in corporate taxes since 2024.

Best year ever: 2025, with € 88,549 profit.

Paid out € 160,349 in dividends to the owners in total.

Original PDFs at the National Bank ↗

Management

Davy Peeters
Sofie Vereyken
Cunning Plan
De Flexperts 50%

Behind Cunning Plan are Davy Peeters and Sofie Vereyken. It owns 50% of De Flexperts itself.

Directors

According to the 2025 annual accounts

Davy Peeters

Director

Also active at: The House of Support, De Flexperts

Sofie Vereyken

Director

Establishments

Establishment units

Physical locations of this company

Registered office

Gasthuisveldstraat 29

2800 Mechelen

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

Similar companies in Mechelen

Same main activity (Activiteiten van reclamebureaus), 80 active companies in Mechelen, largest first.

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All companies with this activity → Largest companies in Mechelen →

Details

Company number
0694.879.888
VAT number
BE 0694.879.888
Registered office
Gasthuisveldstraat 29, 2800 Mechelen
Names & denominations
Cunning Plan
Enterprise type
Rechtspersoon
Legal form
Private limited company
Legal situation
Normale toestand
Start date
26 March 2018
Peppol
Active · Active since 17 Sept 2025
Activities · NACE

Activiteiten van reclamebureaus

Activiteiten van adviesbureaus op het gebied van bedrijfsvoering en overig managementadvies

Overige zakelijke dienstverlening, neg

Overige adviesbureaus op het gebied van bedrijfsbeheer; adviesbureaus op het gebied van bedrijfsvoering

View on CBE Public ↗ Annual accounts (NBB) ↗

Frequently asked questions

What does Cunning Plan do?
Cunning Plan is an advertising agency in Mechelen. Private Limited, started on 26 March 2018, 1 establishment.
What is the address of Cunning Plan?
The registered office of Cunning Plan is located at Gasthuisveldstraat 29, 2800 Mechelen.
Is Cunning Plan still active?
Yes. According to the CBE (15 November 2026) Cunning Plan is active, legal situation “Normale toestand”, started on 26 March 2018.
Is Cunning Plan registered on Peppol?
Yes, Cunning Plan is registered on the Peppol network with ID 0208:0694879888.
What is the enterprise number of Cunning Plan?
The enterprise number of Cunning Plan is BE0694879888.
When was Cunning Plan founded?
Cunning Plan was founded on 26 March 2018.