Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Negative equity NBB
More debt than assets in 4 of the last 4 fiscal years.
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Tight liquidity NBB
Cash and receivables cover 10 % of short-term debt in 2024; threshold 65 %.
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Not on Peppol Peppol
Not registered in the Peppol network, mandatory for VAT-liable companies since 1 January 2026.
Financials
Financial year 2024
Pimp My Brand from Elsene, company number BE0652817027, closed financial year 2024 with a result of € 166 after tax. For that financial year Pimp My Brand recorded a gross margin of € 7,396 and equity of € -127,929. Compared with financial year 2023, the result moved from € -78,314 to € 166. Profitable, and profit is growing. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on January 6, 2026.
€ -127,929
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 166
▲ still € 78,314 loss in 2023
Profit after tax over the fiscal year.
€ 11,325
▼ 34% vs 2023
Cash and bank balances on the last day of the fiscal year.
Stays in the company
No dividend for 2024. Retained profit grew to € -140,329.
People and assets in 2024
≈ 1
No payroll staff. One director, so that person most likely runs the business.
€ 13,464
▲ 76% vs 2023
Book value of vehicles, furniture and equipment.
Debts at end 2024
None
No bank loans on the last day of the fiscal year.
€ 10,477
▼ 2% vs 2023
Supplier invoices still open on the last day of the fiscal year.
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| 2021 | 2022 | 2023 | 2024 | Change 2023 → 2024 | |
|---|---|---|---|---|---|
| Gross margin | € -11,166 | € -11,616 | € -76,296 | € 7,396 | ▲ € 83,693 |
| Profit after taxes | € -28,926 | € -12,275 | € -78,314 | € 166 | ▲ € 78,480 |
| Equity | € -37,505 | € -49,781 | € -128,095 | € -127,929 | |
| Total debts | € 141,096 | € 114,929 | € 159,191 | € 157,074 | ▼ 1% |
| Cash | € 24,540 | € 34,420 | € 17,108 | € 11,325 | ▼ 34% |
| Retained profit | € -49,905 | € -62,181 | € -140,495 | € -140,329 | |
| Balance sheet total | € 103,591 | € 65,148 | € 31,096 | € 29,145 | ▼ 6% |
Key figures of Pimp My Brand, fiscal years 2021 to 2024, from the annual accounts filed with the National Bank of Belgium.The annual account for fiscal year 2025 has not been filed yet; it was expected before 31 July 2026.
What happened to Pimp My Brand?
What happened at Pimp My Brand in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2024: profit of € 166. filed late Source: NBB ↗
- New establishment in Elsene. KBO
- Olivier VIAUD became a director. NBB
- Start of the company according to the CBE. KBO
In short
From € 28,926 loss in 2021 to € 166 profit in 2024.
Best year ever: 2024, with € 166 profit.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind Pimp My Brand is Olivier VIAUD. Olivier VIAUD is also behind Golf Times, MOVVE and Authentify It.
Directors
According to the 2024 annual accounts
since 2016
Establishments
Establishment units
Physical locations of this company
Louizalaan 523
1050 Elsene
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0652.817.027
- VAT number
- BE 0652.817.027
- Registered office
- Louizalaan 523, 1050 Elsene
- Names & denominations
- Pimp My Brand
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 25 April 2016
- Peppol
- Not registered
- Contact
- 02/3188354
- Activities · NACE
Activiteiten van reclamebureaus