What does POPPIES BAKERIES D'HAUBRY do?

POPPIES BAKERIES D'HAUBRY is a food producer in Zonnebeke. Private Limited, started on 18 March 2015, 1 establishment.

What is the address of POPPIES BAKERIES D'HAUBRY?

The registered office of POPPIES BAKERIES D'HAUBRY is located at Kasteelstraat 23, 8980 Zonnebeke.

Is POPPIES BAKERIES D'HAUBRY still active?

Yes. According to the CBE (17 September 2026) POPPIES BAKERIES D'HAUBRY is active, legal situation “Normale toestand”, started on 18 March 2015.

Is POPPIES BAKERIES D'HAUBRY registered on Peppol?

Yes, POPPIES BAKERIES D'HAUBRY is registered on the Peppol network with ID 0208:0606968392.

What is the enterprise number of POPPIES BAKERIES D'HAUBRY?

The enterprise number of POPPIES BAKERIES D'HAUBRY is BE0606968392.

When was POPPIES BAKERIES D'HAUBRY founded?

POPPIES BAKERIES D'HAUBRY was founded on 18 March 2015.

Who are the directors of POPPIES BAKERIES D'HAUBRY?

According to the 2025 annual accounts, the directors of POPPIES BAKERIES D'HAUBRY are: Ruben Castelein, Antony Popelier, Patrick Reekmans Consulting BV.

Is POPPIES BAKERIES D'HAUBRY a reliable company?

Databakkes does not pass judgement; this is what the sources say: Active according to the CBE since 18 March 2015; 5 annual accounts filed, latest fiscal year 2025; 3 directors known from the annual account.

How much profit did POPPIES BAKERIES D'HAUBRY make in 2025?

POPPIES BAKERIES D'HAUBRY posted a profit after taxes of € 735,388 in financial year 2025.

What is the revenue of POPPIES BAKERIES D'HAUBRY?

In its most recent annual accounts (2025), POPPIES BAKERIES D'HAUBRY reported revenue of € 37,368,150.

How much does an employee at POPPIES BAKERIES D'HAUBRY earn?

The average wage cost per full-time employee at POPPIES BAKERIES D'HAUBRY was € 62,700 in 2025: staff costs of € 8.3 million for 132.4 FTE, according to the annual account at the National Bank. That is the employer's cost, not net pay.

How many employees does POPPIES BAKERIES D'HAUBRY have?

According to the 2025 annual accounts, POPPIES BAKERIES D'HAUBRY has 132.4 full-time equivalents (FTE).

Does POPPIES BAKERIES D'HAUBRY have a website?

Yes, POPPIES BAKERIES D'HAUBRY has a website at poppies.com.

POPPIES BAKERIES D'HAUBRY (Private Limited) - Zonnebeke

Dossier POPPIES BAKERIES D'HAUBRY, printed on 17 September 2026 from databakkes.be/en/0606968392/poppies-bakeries-d-haubry. Sources: CBE, National Bank of Belgium, Belgian Official Gazette.

Warning lights

Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.

Figures corrected NBB

Corrected annual account filed for 2023.

Financials

Financial year 2025

POPPIES BAKERIES D'HAUBRY from Zonnebeke, company number BE0606968392, closed financial year 2025 with a result of € 735,388 after tax. For that financial year POPPIES BAKERIES D'HAUBRY recorded revenue of € 37.4 million and equity of € 17.6 million. Compared with financial year 2024, the result moved from € 699,534 to € 735,388. Profitable, and profit is growing. The buffer is growing. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on June 25, 2026.

What it is worth Growing

€ 17.6 million

▲ 4% vs 2024

Assets minus debts, by the books. What is left if everything were sold and paid today.

Profit Growing

€ 735,388

▲ 5% vs 2024

Profit after tax over the fiscal year.

Where the profit goes Growing

Stays in the company

No dividend for 2025. Retained profit grew to € 17 million.

People and assets in 2025

Full-time equivalents

132.4

▲ 3.7 vs 2024

Average over the fiscal year, from the social balance sheet.

Wage cost Staff costs are payroll only. Director pay sits with services and miscellaneous goods: € 7.5 million in 2025, together with rent, insurance, accountants and other services. The accounts do not split that further.

€ 8.3 million

▲ 8% vs 2024

€ 62,700 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.

Vehicles and equipment

€ 70,359

▲ 4% vs 2024

Book value of vehicles, furniture and equipment.

Debts at end 2025

Bank debt

None

No bank loans on the last day of the fiscal year.

Owed to suppliers

€ 3.9 million

▼ 27% vs 2024

Supplier invoices still open on the last day of the fiscal year. Pays suppliers within 52 days on average.

Taxes and wages

€ 1.1 million

▲ 14% vs 2024

Taxes, VAT and social contributions still to pay.

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Key figures per fiscal year Download key figures (CSV)
	2022	2023	2024	2025	Change 2024 → 2025
Revenue	€ 40,763,769 Revenue 2022: € 40,763,769 First fiscal year in the series	€ 45,967,032 Revenue 2023: € 45,967,032 ▲ 13% vs 2022 (€ 40,763,769) Favourable step	€ 37,963,802 Revenue 2024: € 37,963,802 ▼ 17% vs 2023 (€ 45,967,032) Unfavourable step	€ 37,368,150 Revenue 2025: € 37,368,150 ▼ 2% vs 2024 (€ 37,963,802) Unfavourable step	▼ 2%
Profit after taxes	€ 1,624,526 Profit after taxes 2022: € 1,624,526 First fiscal year in the series	€ 817,621 Profit after taxes 2023: € 817,621 ▼ 50% vs 2022 (€ 1,624,526) Unfavourable step	€ 699,534 Profit after taxes 2024: € 699,534 ▼ 14% vs 2023 (€ 817,621) Unfavourable step	€ 735,388 Profit after taxes 2025: € 735,388 ▲ 5% vs 2024 (€ 699,534) Favourable step	▲ 5%
Equity	€ 15,300,383 Equity 2022: € 15,300,383 First fiscal year in the series	€ 16,118,003 Equity 2023: € 16,118,003 ▲ 5% vs 2022 (€ 15,300,383) Favourable step	€ 16,817,537 Equity 2024: € 16,817,537 ▲ 4% vs 2023 (€ 16,118,003) Favourable step	€ 17,552,926 Equity 2025: € 17,552,926 ▲ 4% vs 2024 (€ 16,817,537) Favourable step	▲ 4%
Total debts	€ 5,319,876 Total debts 2022: € 5,319,876 First fiscal year in the series	€ 9,713,947 Total debts 2023: € 9,713,947 ▲ 83% vs 2022 (€ 5,319,876) Unfavourable step	€ 6,274,355 Total debts 2024: € 6,274,355 ▼ 35% vs 2023 (€ 9,713,947) Favourable step	€ 5,008,197 Total debts 2025: € 5,008,197 ▼ 20% vs 2024 (€ 6,274,355) Favourable step	▼ 20%
Retained profit	€ 14,772,383 Retained profit 2022: € 14,772,383 First fiscal year in the series	€ 15,590,003 Retained profit 2023: € 15,590,003 ▲ 6% vs 2022 (€ 14,772,383) Favourable step	€ 16,289,537 Retained profit 2024: € 16,289,537 ▲ 4% vs 2023 (€ 15,590,003) Favourable step	€ 17,024,926 Retained profit 2025: € 17,024,926 ▲ 5% vs 2024 (€ 16,289,537) Favourable step	▲ 5%
Balance sheet total	€ 20,620,258 Balance sheet total 2022: € 20,620,258 First fiscal year in the series	€ 25,831,950 Balance sheet total 2023: € 25,831,950 ▲ 25% vs 2022 (€ 20,620,258) Unchanged	€ 23,091,893 Balance sheet total 2024: € 23,091,893 ▼ 11% vs 2023 (€ 25,831,950) Unchanged	€ 22,561,122 Balance sheet total 2025: € 22,561,122 ▼ 2% vs 2024 (€ 23,091,893) Unchanged	▼ 2%
Employees (FTE)	126.4 Employees (FTE) 2022: 126.4 First fiscal year in the series	133.4 Employees (FTE) 2023: 133.4 ▲ 7 vs 2022 (126.4) Unchanged	128.7 Employees (FTE) 2024: 128.7 ▼ 4.7 vs 2023 (133.4) Unchanged	132.4 Employees (FTE) 2025: 132.4 ▲ 3.7 vs 2024 (128.7) Unchanged	▲ 3.7

Key figures of POPPIES BAKERIES D'HAUBRY, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.

What happened to POPPIES BAKERIES D'HAUBRY?

What happened at POPPIES BAKERIES D'HAUBRY in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

Jun 25, 2026 New annual accounts for financial year 2025: profit of € 735,388 (▲ 5% vs 2024). Source: NBB ↗
2026 Patrick Reekmans Consulting BV stepped down as director. NBB
2023 Ruben Castelein became a director. NBB
2023 Antony Popelier became a director. NBB
2023 Patrick Reekmans Consulting BV became a director. NBB
Mar 18, 2015 New establishment in Zonnebeke. KBO
Mar 18, 2015 Start of the company according to the CBE. KBO

In short

From € 1.6 million profit in 2022 to € 735,388 profit in 2025.

Paid € 1.4 million in corporate taxes since 2022.

Best year ever: 2022, with € 1.6 million profit.

Pays suppliers within 52 days on average.

Original PDFs at the National Bank ↗

A new publication or filing at POPPIES BAKERIES D'HAUBRY? We notify you, reason included.

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My folder 3 companies

De Lijn 8 June 2026 New annual account 2025

filed on 8 June 2026

What was left

€ 20 k ▼ 91%
Money in the bank

€ 178 k ▼ 98%

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NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit

Real filings at the National Bank

Management

POLCAF 100%

The stake of POLCAF comes from that shareholder’s own annual accounts; small companies do not report their shareholders themselves.

POPPIES BAKERIES D'HAUBRY

Behind POPPIES BAKERIES D'HAUBRY are Ruben Castelein and Antony Popelier. The shares are held by POLCAF (100%).

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Directors

According to the 2025 annual accounts

Ruben Castelein

Director

since 2023

Antony Popelier

Managing director

Also active at: Westlandia VZW, Koekjesfabriek Bekaert, MILCAMPS, DE REZE BISCUIT-CHOCOLATE, POPPIES BAKERIES ZONNEBEKE, POPPIES BAKERIES, POPPIES BAKERIES COMINES, National International Trading Company +12 more

since 2023

Patrick Reekmans Consulting BV

Director · represented by Patrick Reekmans

Also active at: POPPIES BAKERIES ZONNEBEKE, POPPIES BAKERIES, DEPRO PROFILES, POPPIES BAKERIES COMINES, POPPIES BAKERIES ERTVELDE, POLCAF, HUGO WAFELS-GAUFRES HUGO, POPPIES BAKERIES SUPPLY +2 more

since 2023 · until 2026

Shareholders

POLCAF

100%

Participations

No participations in other companies reported.

Establishments

Establishment units

Physical locations of this company

Registered office

Kasteelstraat 23

8980 Zonnebeke

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

Website

HTTPS poppies.com

Canonical: https://www.poppiesbakeries.com/nl

About

Technologies

AOSAdobe FontsDrupalGoogle Tag ManagerNginxSlickunpkg

Hosting & Email

Email provider

Mail.com

Hosting

COMBELL-AS, BE

DNS

Cloudflare DNS

Domain

poppies.com

Registered

1997-05-05

Registrar

NameWeb BVBA

Expires

2026-05-06

Website info

HTTPS Ja

Languages DE, EN, ES, FR, NL

Features

Webshop Blog Ads Contact page

Security

✓ HTTPS

✗ SPF

✓ DMARC

Details

Company number: 0606.968.392
VAT number: BE 0606.968.392
Registered office: Kasteelstraat 23, 8980 Zonnebeke
Names & denominations: POPPIES BAKERIES D'HAUBRY · PB D'HAUBRY
Enterprise type: Rechtspersoon
Legal form: Private limited company
Legal situation: Normale toestand
Start date: 18 March 2015
Peppol: Active · Active since 1 Jan 2001
Contact: poppies.com [email protected] +32 57460200
Activities · NACE: Vervaardiging van beschuit, biscuit en houdbaar banketbakkerswerk

View on CBE Public ↗ Annual accounts (NBB) ↗