Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Negative equity NBB
More debt than assets in 4 of the last 4 fiscal years.
Financials
Financial year 2024
BRAND POWER from Liège, company number BE0526829170, closed financial year 2024 with a result of € -16,129 after tax. For that financial year BRAND POWER recorded a gross margin of € 1.4 million and equity of € -39,214. Compared with financial year 2023, the result moved from € 3,716 to € -16,129. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on September 25, 2025.
€ -39,214
▼ € 16,129 vs 2023
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -16,129
▼ still € 3,716 profit in 2023
Profit after tax over the fiscal year.
€ 21,643
▼ 34% vs 2023
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -57,814.
People and assets in 2024
24.6
▲ 3.4 vs 2023
Average over the fiscal year, from the social balance sheet.
€ 1.4 million
▲ 22% vs 2023
€ 55,000 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 7,361
▲ 28% vs 2023
Book value of vehicles, furniture and equipment.
Debts at end 2024
€ 20,171
▼ 63% vs 2023
Loans from banks and other lenders, long and short.
€ 863,964
▲ 7% vs 2023
Supplier invoices still open on the last day of the fiscal year.
€ 215,583
▼ 6% vs 2023
Taxes, VAT and social contributions still to pay.
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| 2021 | 2022 | 2023 | 2024 | Change 2023 → 2024 | |
|---|---|---|---|---|---|
| Gross margin | € 605,609 | € 824,881 | € 1,183,177 | € 1,425,319 | ▲ 20% |
| Profit after taxes | € 1,204 | € 5,564 | € 3,716 | € -16,129 | ▼ € 19,846 |
| Equity | € -32,364 | € -26,800 | € -23,084 | € -39,214 | ▼ € 16,129 |
| Total debts | € 588,245 | € 783,313 | € 1,122,561 | € 1,150,875 | ▲ 3% |
| Cash | € 25,517 | € 5,131 | € 32,756 | € 21,643 | ▼ 34% |
| Retained profit | € -50,964 | € -45,400 | € -41,684 | € -57,814 | ▼ € 16,129 |
| Bank debt | € 13,780 | € 21,310 | € 53,977 | € 20,171 | ▼ 63% |
| Balance sheet total | € 555,881 | € 756,513 | € 1,099,477 | € 1,111,662 | ▲ 1% |
| Employees (FTE) | 13.6 | 17.2 | 21.2 | 24.6 | ▲ 3.4 |
Key figures of BRAND POWER, fiscal years 2021 to 2024, from the annual accounts filed with the National Bank of Belgium.The annual account for fiscal year 2025 has not been filed yet; it was expected before 31 July 2026.
What happened to BRAND POWER?
What happened at BRAND POWER in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2024: loss of € 16,129 (▼ € 19,846 vs 2023). filed late Source: NBB ↗
- Aïssa HARIKA became a director. NBB
- Germain PETIT became a director. NBB
- New establishment in Liège. KBO
- Start of the company according to the CBE. KBO
In short
From € 1,204 profit in 2021 to € 16,129 loss in 2024.
Paid € 129,880 in corporate taxes since 2021.
Best year ever: 2022, with € 5,564 profit.
On average € 57,900 of value added per employee in 2024.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Behind BRAND POWER are Aïssa HARIKA and Germain PETIT. The same people are also behind IPSYS SOLUTIONS. Aïssa HARIKA is also behind HP Partners and HARDA Belgium.
Directors
According to the 2024 annual accounts
since 2021
since 2021
Establishments
Establishment units
Physical locations of this company
Quai Saint-Léonard 12
4000 Liège
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0526.829.170
- VAT number
- BE 0526.829.170
- Registered office
- Quai Saint-Léonard 12, 4000 Liège
- Names & denominations
- BRAND POWER
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 16 April 2013
- Peppol
- Active · Active since 21 Apr 2026
- Activities · NACE
Handelsbemiddeling in de groothandel in andere specifieke goederen
Handelsbemiddeling in de niet-gespecialiseerde groothandel