Financials
Financial year 2025
Brands On from Beveren-Kruibeke-Zwijndrecht, company number BE0465548728, closed financial year 2025 with a result of € 133,586 after tax. For that financial year Brands On recorded a gross margin of € 1.2 million and equity of € 2.6 million. Compared with financial year 2024, the result moved from € -86,770 to € 133,586. Profitable, and profit is growing. The buffer is growing. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on March 31, 2026.
€ 2.6 million
▲ 5% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 133,586
▲ still € 86,770 loss in 2024
Profit after tax over the fiscal year.
€ 264,218
▲ 58% vs 2024
Cash and bank balances on the last day of the fiscal year.
Stays in the company
No dividend for 2025. Retained profit grew to € 967,949.
People and assets in 2025
8.8
Average over the fiscal year, from the social balance sheet.
€ 551,253
▲ 3% vs 2024
€ 62,600 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 593
▼ 28% vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
€ 1.5 million
▼ 6% vs 2024
€ 101,700 is repaid this year. At this pace the long-term loan is gone in ≈ 2 years.
€ 345,397
▼ 52% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 143,597
▲ 39% vs 2024
Taxes, VAT and social contributions still to pay.
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 1,040,497 | € 1,471,748 | € 915,460 | € 1,209,578 | ▲ 32% |
| Profit after taxes | € 415,665 | € 421,921 | € -86,770 | € 133,586 | ▲ € 220,355 |
| Equity | € 2,133,237 | € 2,555,159 | € 2,468,389 | € 2,601,975 | ▲ 5% |
| Total debts | € 3,892,223 | € 2,432,912 | € 3,312,152 | € 2,834,022 | ▼ 14% |
| Cash | € 801,883 | € 750,520 | € 167,055 | € 264,218 | ▲ 58% |
| Land & buildings | € 11,090 | € 4,155 | € 35,658 | € 31,559 | ▼ 11% |
| Retained profit | € 499,211 | € 921,133 | € 834,363 | € 967,949 | ▲ 16% |
| Bank debt | € 2,065,767 | € 559,469 | € 1,554,002 | € 1,457,739 | ▼ 6% |
| Balance sheet total | € 6,025,461 | € 4,988,071 | € 5,780,542 | € 5,435,997 | ▼ 6% |
| Employees (FTE) | 8.8 | 8.8 | 8.8 | 8.8 |
Key figures of Brands On, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 March 2027.
What happened to Brands On?
What happened at Brands On in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- Herman Van De Velde stepped down as director. NBB
- GDB CONSULTING BV stepped down as director. NBB
- DE LECTO ET SEDE BV stepped down as director. NBB
- LIFT NV stepped down as director. NBB
- ABEL VELDHOVEN BV stepped down as director. NBB
- BEAR SOLUTIONS BV stepped down as director. NBB
- New annual accounts for financial year 2025: profit of € 133,586. Source: NBB ↗
- Frank Verschuere stepped down as director. NBB
In short
From € 415,665 profit in 2022 to € 133,586 profit in 2025.
Paid € 345,034 in corporate taxes since 2022.
Best year ever: 2023, with € 421,921 profit.
On average € 137,500 of value added per employee in 2025.
Management
The stake of DELBO, LIFT, Bear Solutions comes from that shareholder’s own annual accounts; small companies do not report their shareholders themselves.
Brands OnThe shares are held by DELBO (43.7%), LIFT (18.7%) and Bear Solutions (5.5%). It owns 100% of Wider Concept LTD and 100% of Tradewinds Parasol Ltd itself.
Directors
According to the 2025 annual accounts
Herman Van De Velde
Director
Also active at: Volksvermogen, creamoda, INSTITUUT VOOR VORMING EN ONDERZOEK IN DE CONFECTIE - INSTITUT POUR LA RECHERCHE ET L'ENSEIGNEMENT DANS LA CONFECTION, VAN DE VELDE, THE FASHION COMPANY, WIELINGEN INVEST
since 2025 · until 2031
since 2025 · until 2031
Frank Verschuere
Director
Also active at: LS BEDDING, LSB GROUP, LS REAL ESTATE, DE LECTO ET SEDE, JORI
· until 2025
since 2025 · until 2031
ABEL VELDHOVEN BV
Director · represented by Ab de Groot
since 2023 · until 2029
Director · represented by Guy De Borger
since 2023 · until 2029
Shareholders
Participations
Wider Concept LTD
100%
Tradewinds Parasol Ltd
100%
Establishments
Establishment units
Physical locations of this company
Doornpark(BEV) 57
9120 Beveren-Kruibeke-Zwijndrecht
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 3 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0465.548.728
- VAT number
- BE 0465.548.728
- Registered office
- Doornpark(BEV) 57, 9120 Beveren-Kruibeke-Zwijndrecht
- Names & denominations
- Brands On
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 18 March 1999
- Peppol
- Active · Active since 1 Jan 2001
- Activities · NACE
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