Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Negative equity NBB
More debt than assets in 4 of the last 4 fiscal years.
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Tight liquidity NBB
Cash and receivables cover 3 % of short-term debt in 2025; threshold 65 %.
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Not on Peppol Peppol
Not registered in the Peppol network, mandatory for VAT-liable companies since 1 January 2026.
Financials
Financial year 2025
PROMO DIRECT from Tournai, company number BE0462837874, closed financial year 2025 with a result of € 233,926 after tax. For that financial year PROMO DIRECT recorded a gross margin of € 645,813 and equity of € -2.1 million. Compared with financial year 2024, the result moved from € 152,519 to € 233,926. Profitable, and profit is growing. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on July 8, 2026.
€ -2.1 million
▲ € 233,926 vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 233,926
▲ 53% vs 2024
Profit after tax over the fiscal year.
€ 11,308
▲ 157% vs 2024
Cash and bank balances on the last day of the fiscal year.
Stays in the company
No dividend for 2025. Retained profit grew to € -2.8 million.
Debts at end 2025
€ 2.2 million
▼ 16% vs 2024
€ 416,667 is repaid this year. At this pace the long-term loan is gone in ≈ 5 years.
€ 9,933
▼ 54% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 1,553
▼ 10% vs 2024
Corporate tax and VAT still to pay. No wage debt: nothing outstanding to staff or social security.
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| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 623,494 | € 614,729 | € 584,873 | € 645,813 | ▲ 10% |
| Profit after taxes | € 188,856 | € 181,310 | € 152,519 | € 233,926 | ▲ 53% |
| Equity | € -2,637,149 | € -2,455,839 | € -2,303,320 | € -2,069,394 | ▲ € 233,926 |
| Total debts | € 7,261,473 | € 6,755,540 | € 6,294,639 | € 5,769,670 | ▼ 8% |
| Cash | € 19,076 | € 3,004 | € 4,395 | € 11,308 | ▲ 157% |
| Land & buildings | € 4,551,425 | € 4,261,426 | € 3,971,427 | € 3,681,427 | ▼ 7% |
| Retained profit | € -3,383,667 | € -3,202,357 | € -3,049,838 | € -2,815,912 | ▲ € 233,926 |
| Bank debt | € 3,472,222 | € 3,055,555 | € 2,638,888 | € 2,222,222 | ▼ 16% |
| Balance sheet total | € 4,624,325 | € 4,299,701 | € 3,991,318 | € 3,700,276 | ▼ 7% |
Key figures of PROMO DIRECT, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to PROMO DIRECT?
What happened at PROMO DIRECT in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- SILEX SA stepped down as director. NBB
- SAMUEL BEN BEHE stepped down as director. NBB
- CLAUDE BEN BEHE stepped down as director. NBB
- New annual accounts for financial year 2025: profit of € 233,926 (▲ 53% vs 2024). Source: NBB ↗
- SILEX SA became a director. NBB
- SAMUEL BEN BEHE became a director. NBB
- CLAUDE BEN BEHE became a director. NBB
- New establishment in Tournai. KBO
In short
From € 188,856 profit in 2022 to € 233,926 profit in 2025.
Paid € 6,787 in corporate taxes since 2022.
Best year ever: 2025, with € 233,926 profit.
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De Lijn 8 June 2026 New annual account 2025
filed on 8 June 2026
What was left
€ 20 k ▼ 91%
Money in the bank
€ 178 k ▼ 98%
Open the dossier →
NMBS 8 June 2026 New annual account 2025 What was left ▼ 80%
bpost 18 May 2026 New annual account 2025 What was left from loss to profit
Management
Directors
According to the 2025 annual accounts
since 2023 · until 2029
SAMUEL BEN BEHE
Managing director
Also active at: ORCQ DISTRIBUTION, COMPAGNIE EUROPEENNE DE DEVELOPPEMENT, JS Logistique, IMPORT DISTRIBUTION
since 2023 · until 2029
CLAUDE BEN BEHE
Director
since 2023 · until 2029
Establishments
Establishment units
Physical locations of this company
Rue de l'Ancienne Potence(OR) 6
7501 Tournai
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0462.837.874
- VAT number
- BE 0462.837.874
- Registered office
- Rue de l'Ancienne Potence(OR) 6, 7501 Tournai
- Names & denominations
- PROMO DIRECT
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 6 March 1998
- Peppol
- Not registered
- Activities · NACE
Opslag
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