Active · per the CBE, 29 October 2026
SALES PROMOTION INTERNATIONAL logo

SALES PROMOTION INTERNATIONAL

BE0448390121

Rechtspersoon Public limited company 1 establishment

SALES PROMOTION INTERNATIONAL is a wholesaler in Waregem. Public Limited, started on 12 October 1992, 1 establishment.

Barrage 105, 8793 Waregem nsenv.be

Behind the company: WHITEFIELD BV, TRUDIPLAS NV.

Active for

34 year

Warning lights

Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.

  • Tight liquidity NBB

    Cash and receivables cover 46 % of short-term debt in 2025; threshold 65 %.

Financials

Financial year 2025

SALES PROMOTION INTERNATIONAL from Waregem, company number BE0448390121, closed financial year 2025 with a result of € 10,964 after tax. For that financial year SALES PROMOTION INTERNATIONAL recorded a gross margin of € 178,395 and equity of € 181,985. Compared with financial year 2024, the result moved from € -21,158 to € 10,964. Profitable, and profit is growing. The buffer is growing. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on July 14, 2026.

What it is worth Growing

€ 181,985

▲ 6% vs 2024

Assets minus debts, by the books. What is left if everything were sold and paid today.

Profit Growing

€ 10,964

▲ still € 21,158 loss in 2024

Profit after tax over the fiscal year.

Cash in the bank

€ 111,680

▲ 81% vs 2024

Cash and bank balances on the last day of the fiscal year.

Where the profit goes Growing

Stays in the company

No dividend for 2025. Retained profit grew to € 120,485.

People and assets in 2025

Full-time equivalents

1

▼ 0.6 vs 2024

Average over the fiscal year, from the social balance sheet.

Wage cost

€ 92,124

▼ 39% vs 2024

€ 92,100 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.

Vehicles and equipment

€ 7,012

▼ 35% vs 2024

Book value of vehicles, furniture and equipment.

Debts at end 2025

Bank debt ≈ 2 years to go

€ 776,441

▲ 94% vs 2024

€ 107,126 is repaid this year. At this pace the long-term loan is gone in ≈ 2 years.

Owed to suppliers

€ 319,601

▼ 18% vs 2024

Supplier invoices still open on the last day of the fiscal year.

Taxes and wages

€ 12,382

▼ 45% vs 2024

Taxes, VAT and social contributions still to pay.

Key figures per fiscal year Download key figures (CSV)
2022202320242025Change 2024 → 2025
Gross margin € 107,649 € 196,040 € 203,273 € 178,395 ▼ 12%
Profit after taxes € -41,353 € -18,843 € -21,158 € 10,964 ▲ € 32,122
Equity € 211,022 € 192,180 € 171,021 € 181,985 ▲ 6%
Total debts € 1,175,441 € 1,125,328 € 1,132,813 € 1,139,067 ▲ 1%
Cash € 27,512 € 33,385 € 61,829 € 111,680 ▲ 81%
Retained profit € 149,522 € 130,680 € 109,521 € 120,485 ▲ 10%
Bank debt € 297,603 € 499,656 € 399,800 € 776,441 ▲ 94%
Balance sheet total € 1,386,463 € 1,317,508 € 1,303,834 € 1,321,052 ▲ 1%
Employees (FTE) 1 1.4 1.6 1 ▼ 0.6

Key figures of SALES PROMOTION INTERNATIONAL, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.

What happened to SALES PROMOTION INTERNATIONAL?

What happened at SALES PROMOTION INTERNATIONAL in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

  • New annual accounts for financial year 2025: profit of € 10,964. Source: NBB ↗
  • New establishment in Waregem. KBO
  • Start of the company according to the CBE. KBO

In short

From € 41,353 loss in 2022 to € 10,964 profit in 2025.

Best year ever: 2025, with € 10,964 profit.

On average € 178,400 of value added per employee in 2025.

Management

The stake of NEW STEEL EQUIPMENT, Promaco comes from that shareholder’s own annual accounts; small companies do not report their shareholders themselves.

SALES PROMOTION INTERNATIONAL
SPI Frankrijk 100%

Behind SALES PROMOTION INTERNATIONAL are WHITEFIELD BV and TRUDIPLAS NV. The shares are held by NEW STEEL EQUIPMENT (100%) and Promaco (99.9%). It owns 100% of SPI Frankrijk itself.

Directors

According to the 2025 annual accounts

WHITEFIELD BV

Director · represented by Stefaan Vannassche

Also active at: FPS - Multiproducts, STOCKPLASTICS - VORMSPUITWERK, ITENSO, QGD, JuuNoo

TRUDIPLAS NV

Director · represented by Guido Van Moorter

Shareholders

Participations

SPI Frankrijk

100%

Establishments

Establishment units

Physical locations of this company

Registered office

Barrage 105

8793 Waregem

Who else lives here?

A building full of entrepreneurs or one very busy letterbox? Another 2 companies are registered at this address.

All companies at this address →

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

Website

Technologies

Adobe FontsCraft CMSGoogle Tag ManagerMapboxNginxPHPVimeoreCAPTCHA

Hosting & Email

Email provider

Self-hosted

Hosting

COMBELL-AS, BE

Website info

HTTPS Ja
Languages EN, FR, NL

Features

Webshop Newsletter Ads

Security

✓ HTTPS
✓ SPF
✓ DMARC

Details

Company number
0448.390.121
VAT number
BE 0448.390.121
Registered office
Barrage 105, 8793 Waregem
Names & denominations
SALES PROMOTION INTERNATIONAL
Enterprise type
Rechtspersoon
Legal form
Public limited company
Legal situation
Normale toestand
Start date
12 October 1992
Peppol
Active · Active since 14 Nov 2025
Contact
nsenv.be
Activities · NACE

Groothandel in andere intermediaire producten, neg

Groothandel in papier- en kartonwaren

Niet-gespecialiseerde groothandel

Frequently asked questions

What does SALES PROMOTION INTERNATIONAL do?
SALES PROMOTION INTERNATIONAL is a wholesaler in Waregem. Public Limited, started on 12 October 1992, 1 establishment.
What is the address of SALES PROMOTION INTERNATIONAL?
The registered office of SALES PROMOTION INTERNATIONAL is located at Barrage 105, 8793 Waregem.
Is SALES PROMOTION INTERNATIONAL still active?
Yes. According to the CBE (29 October 2026) SALES PROMOTION INTERNATIONAL is active, legal situation “Normale toestand”, started on 12 October 1992.
Is SALES PROMOTION INTERNATIONAL registered on Peppol?
Yes, SALES PROMOTION INTERNATIONAL is registered on the Peppol network with ID 0208:0448390121.
What is the enterprise number of SALES PROMOTION INTERNATIONAL?
The enterprise number of SALES PROMOTION INTERNATIONAL is BE0448390121.
When was SALES PROMOTION INTERNATIONAL founded?
SALES PROMOTION INTERNATIONAL was founded on 12 October 1992.