Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Shrinking team NBB
FTE fell two years in a row, from 28.9 to 23.
Financials
Financial year 2025
PUBLIROUTE from Asse, company number BE0441679701, closed financial year 2025 with a result of € -30,819 after tax. For that financial year PUBLIROUTE recorded a gross margin of € 3.8 million and equity of € 11.8 million. Compared with financial year 2024, the result moved from € 625,387 to € -30,819. The company made a loss. The company holds a healthy buffer. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on May 13, 2026.
€ 11.8 million
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -30,819
▼ still € 625,387 profit in 2024
Profit after tax over the fiscal year.
€ 550
▲ 285% vs 2024
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € 11.7 million.
People and assets in 2025
23
▼ 5.1 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 2.2 million
▲ 5% vs 2024
€ 96,700 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 20,741
▼ 37% vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 1.5 million
▲ 135% vs 2024
Supplier invoices still open on the last day of the fiscal year.
€ 1.1 million
▼ 21% vs 2024
Taxes, VAT and social contributions still to pay.
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 4,727,630 | € 4,803,439 | € 4,691,299 | € 3,788,402 | ▼ 19% |
| Profit after taxes | € 511,218 | € 733,838 | € 625,387 | € -30,819 | ▼ € 656,206 |
| Equity | € 10,455,486 | € 11,189,325 | € 11,814,712 | € 11,783,892 | |
| Total debts | € 5,395,911 | € 5,305,578 | € 4,942,411 | € 5,348,359 | ▲ 8% |
| Cash | € 963 | € 2,876 | € 143 | € 550 | ▲ 285% |
| Land & buildings | € 10,722 | € 7,036 | € 4,387 | € 2,511 | ▼ 43% |
| Retained profit | € 10,393,986 | € 11,127,825 | € 11,753,212 | € 11,722,392 | |
| Balance sheet total | € 15,851,398 | € 16,494,902 | € 16,757,123 | € 17,185,968 | ▲ 3% |
| Employees (FTE) | 30.2 | 28.9 | 28.1 | 23 | ▼ 5.1 |
Key figures of PUBLIROUTE, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to PUBLIROUTE?
What happened at PUBLIROUTE in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- PHILIPPE ADRIANNE stepped down as director. NBB
- JBMA BV stepped down as director. NBB
- THIERRY DESMEDT stepped down as director. NBB
- C.S. CONSULTING stepped down as director. NBB
- New annual accounts for financial year 2025: loss of € 30,819 (▼ € 656,206 vs 2024). Source: NBB ↗
- PHILIPPE ADRIANNE became a director. NBB
- JBMA BV became a director. NBB
- THIERRY DESMEDT became a director. NBB
In short
From € 511,218 profit in 2022 to € 30,819 loss in 2025.
Paid € 899,615 in corporate taxes since 2022.
Best year ever: 2023, with € 733,838 profit.
On average € 164,700 of value added per employee in 2025.
Management
The stake of C.S. CONSULTING comes from that shareholder’s own annual accounts; small companies do not report their shareholders themselves.
PUBLIROUTEThe shares are held by C.S. CONSULTING (100%).
Directors
According to the 2025 annual accounts
PHILIPPE ADRIANNE
Managing director
Also active at: JCDECAUX STREET FURNITURE BELGIUM, JCDecaux Belgium, JCDECAUX BILLBOARD BELGIUM, JCDecaux Malls, C.S. CONSULTING
since 2023 · until 2029
Director · represented by JEROME BLANCHEVOYE
Also active at: JCDECAUX STREET FURNITURE BELGIUM, JCDecaux Belgium, JCDECAUX BILLBOARD BELGIUM, JCDecaux Malls, C.S. CONSULTING, JCDECAUX INSERT BELGIUM
since 2023 · until 2029
since 2023 · until 2029
since 2023 · until 2029
Shareholders
100%
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
Poverstraat 88
1731 Asse
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 1 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0441.679.701
- VAT number
- BE 0441.679.701
- Registered office
- Poverstraat 88, 1731 Asse
- Names & denominations
- PUBLIROUTE
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 4 October 1990
- Peppol
- Active · Active since 30 Aug 2025
- Activities · NACE
Mediarepresentatie
Beheer van publiciteitsdragers
Activiteiten van reclamebureaus
Publiciteitsagentschappen
Overige zakelijke dienstverlening, neg