Active · per the CBE, 29 October 2026

PUBLIROUTE

BE0441679701

Rechtspersoon Public limited company 1 establishment

PUBLIROUTE is a media agency in Asse. Public Limited, started on 4 October 1990, 1 establishment.

Poverstraat 88, 1731 Asse

Active for

36 year

Warning lights

Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.

  • Shrinking team NBB

    FTE fell two years in a row, from 28.9 to 23.

Financials

Financial year 2025

PUBLIROUTE from Asse, company number BE0441679701, closed financial year 2025 with a result of € -30,819 after tax. For that financial year PUBLIROUTE recorded a gross margin of € 3.8 million and equity of € 11.8 million. Compared with financial year 2024, the result moved from € 625,387 to € -30,819. The company made a loss. The company holds a healthy buffer. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on May 13, 2026.

What it is worth Healthy

€ 11.8 million

Assets minus debts, by the books. What is left if everything were sold and paid today.

Loss Caution

€ -30,819

▼ still € 625,387 profit in 2024

Profit after tax over the fiscal year.

Cash in the bank

€ 550

▲ 285% vs 2024

Cash and bank balances on the last day of the fiscal year.

Where the profit goes Caution

Loss, nothing to pay out

Reserves fell to € 11.7 million.

People and assets in 2025

Full-time equivalents

23

▼ 5.1 vs 2024

Average over the fiscal year, from the social balance sheet.

Wage cost

€ 2.2 million

▲ 5% vs 2024

€ 96,700 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.

Vehicles and equipment

€ 20,741

▼ 37% vs 2024

Book value of vehicles, furniture and equipment.

Debts at end 2025

Bank debt

None

No bank loans on the last day of the fiscal year.

Owed to suppliers

€ 1.5 million

▲ 135% vs 2024

Supplier invoices still open on the last day of the fiscal year.

Taxes and wages

€ 1.1 million

▼ 21% vs 2024

Taxes, VAT and social contributions still to pay.

Key figures per fiscal year Download key figures (CSV)
2022202320242025Change 2024 → 2025
Gross margin € 4,727,630 € 4,803,439 € 4,691,299 € 3,788,402 ▼ 19%
Profit after taxes € 511,218 € 733,838 € 625,387 € -30,819 ▼ € 656,206
Equity € 10,455,486 € 11,189,325 € 11,814,712 € 11,783,892
Total debts € 5,395,911 € 5,305,578 € 4,942,411 € 5,348,359 ▲ 8%
Cash € 963 € 2,876 € 143 € 550 ▲ 285%
Land & buildings € 10,722 € 7,036 € 4,387 € 2,511 ▼ 43%
Retained profit € 10,393,986 € 11,127,825 € 11,753,212 € 11,722,392
Balance sheet total € 15,851,398 € 16,494,902 € 16,757,123 € 17,185,968 ▲ 3%
Employees (FTE) 30.2 28.9 28.1 23 ▼ 5.1

Key figures of PUBLIROUTE, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.

What happened to PUBLIROUTE?

What happened at PUBLIROUTE in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

  • PHILIPPE ADRIANNE stepped down as director. NBB
  • JBMA BV stepped down as director. NBB
  • THIERRY DESMEDT stepped down as director. NBB
  • C.S. CONSULTING stepped down as director. NBB
  • New annual accounts for financial year 2025: loss of € 30,819 (▼ € 656,206 vs 2024). Source: NBB ↗
  • PHILIPPE ADRIANNE became a director. NBB
  • JBMA BV became a director. NBB
  • THIERRY DESMEDT became a director. NBB

In short

From € 511,218 profit in 2022 to € 30,819 loss in 2025.

Paid € 899,615 in corporate taxes since 2022.

Best year ever: 2023, with € 733,838 profit.

On average € 164,700 of value added per employee in 2025.

Management

The stake of C.S. CONSULTING comes from that shareholder’s own annual accounts; small companies do not report their shareholders themselves.

PUBLIROUTE

The shares are held by C.S. CONSULTING (100%).

Directors

According to the 2025 annual accounts

since 2023 · until 2029

since 2023 · until 2029

THIERRY DESMEDT

Director

Also active at: JCDECAUX BILLBOARD BELGIUM

since 2023 · until 2029

C.S. CONSULTING

Director · represented by LIONEL BLAISE

Also active at: JCDECAUX BILLBOARD BELGIUM

since 2023 · until 2029

Shareholders

Participations

No participations in other companies reported.

Establishments

Establishment units

Physical locations of this company

Registered office

Poverstraat 88

1731 Asse

Who else lives here?

A building full of entrepreneurs or one very busy letterbox? Another 1 companies are registered at this address.

All companies at this address →

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

Details

Company number
0441.679.701
VAT number
BE 0441.679.701
Registered office
Poverstraat 88, 1731 Asse
Names & denominations
PUBLIROUTE
Enterprise type
Rechtspersoon
Legal form
Public limited company
Legal situation
Normale toestand
Start date
4 October 1990
Peppol
Active · Active since 30 Aug 2025
Activities · NACE

Mediarepresentatie

Beheer van publiciteitsdragers

Activiteiten van reclamebureaus

Publiciteitsagentschappen

Overige zakelijke dienstverlening, neg

Frequently asked questions

What does PUBLIROUTE do?
PUBLIROUTE is a media agency in Asse. Public Limited, started on 4 October 1990, 1 establishment.
What is the address of PUBLIROUTE?
The registered office of PUBLIROUTE is located at Poverstraat 88, 1731 Asse.
Is PUBLIROUTE still active?
Yes. According to the CBE (29 October 2026) PUBLIROUTE is active, legal situation “Normale toestand”, started on 4 October 1990.
Is PUBLIROUTE registered on Peppol?
Yes, PUBLIROUTE is registered on the Peppol network with ID 0208:0441679701.
What is the enterprise number of PUBLIROUTE?
The enterprise number of PUBLIROUTE is BE0441679701.
When was PUBLIROUTE founded?
PUBLIROUTE was founded on 4 October 1990.