Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Two loss years in a row NBB
Negative result in 2023 and 2024.
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Tight liquidity NBB
Cash and receivables cover 31 % of short-term debt in 2024; threshold 65 %.
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Annual account missing NBB
Fiscal year 2025 was expected before 30 January 2026 and has not been filed.
Financials
Financial year 2024
PRIMMO BEAUTY SERVICES from Geraardsbergen, company number BE0438291827, closed financial year 2024 with a result of € -106,451 after tax. For that financial year PRIMMO BEAUTY SERVICES recorded a gross margin of € 156,788 and equity of € 99,659. Compared with financial year 2023, the result moved from € -45,774 to € -106,451. The company made a loss. The buffer shrank hard: equity is 52 % below last year. Debts are under control. The most recent annual accounts were filed with the National Bank of Belgium on February 6, 2025.
€ 99,659
▼ 52% vs 2023
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -106,451
▼ 133 % more loss than in 2023
Profit after tax over the fiscal year.
€ 2,019
▼ 74% vs 2023
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -236,841.
People and assets in 2024
3.5
▼ 0.2 vs 2023
Average over the fiscal year, from the social balance sheet.
€ 212,358
▲ 10% vs 2023
€ 60,700 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 1,529
▼ 65% vs 2023
Book value of vehicles, furniture and equipment.
Debts at end 2024
€ 42,807
▲ 6% vs 2023
Loans from banks and other lenders, long and short.
€ 69,296
▼ 24% vs 2023
Supplier invoices still open on the last day of the fiscal year.
€ 7,377
▼ 30% vs 2023
Taxes, VAT and social contributions still to pay.
| 2022 | 2023 | 2024 | Change 2023 → 2024 | |
|---|---|---|---|---|
| Gross margin | € 210,432 | € 175,221 | € 156,788 | ▼ 11% |
| Profit after taxes | € 5,657 | € -45,774 | € -106,451 | ▼ € 60,677 |
| Equity | € 251,884 | € 206,110 | € 99,659 | ▼ 52% |
| Total debts | € 247,443 | € 275,428 | € 328,353 | ▲ 19% |
| Cash | € 2,787 | € 7,787 | € 2,019 | ▼ 74% |
| Land & buildings | € 346,998 | € 357,563 | € 327,969 | ▼ 8% |
| Retained profit | € -109,616 | € -155,390 | € -236,841 | ▼ € 81,451 |
| Bank debt | € 15,531 | € 40,265 | € 42,807 | ▲ 6% |
| Balance sheet total | € 499,327 | € 481,538 | € 428,012 | ▼ 11% |
| Employees (FTE) | 3.8 | 3.7 | 3.5 | ▼ 0.2 |
Key figures of PRIMMO BEAUTY SERVICES, fiscal years 2022 to 2024, from the annual accounts filed with the National Bank of Belgium.The annual account for fiscal year 2025 has not been filed yet; it was expected before 30 January 2026.
What happened to PRIMMO BEAUTY SERVICES?
What happened at PRIMMO BEAUTY SERVICES in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- COMMON MARKET COSMETICS NV stepped down as director. NBB
- Allaja NV stepped down as director. NBB
- Lieve Mistiaen stepped down as director. NBB
- New annual accounts for financial year 2024: loss of € 106,451. filed late Source: NBB ↗
- COMMON MARKET COSMETICS NV became a director. NBB
- ADIBA NV stepped down as director. NBB
- Lieve Mistiaen became a director. NBB
- ADIBA NV became a director. NBB
In short
From € 5,657 profit in 2022 to € 106,451 loss in 2024.
Paid € 5,289 in corporate taxes since 2022.
Best year ever: 2022, with € 5,657 profit.
On average € 44,800 of value added per employee in 2024.
Management
Directors
According to the 2024 annual accounts
Director · represented by Jean Adins
since 2009 · until 2028
since 2020 · until 2028
Director · represented by André Mistiaen
since 2024 · until 2029
since 2013 · until 2024
Establishments
Establishment units
Physical locations of this company
Dagmoedstraat(Sch) 115
9500 Geraardsbergen
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 3 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0438.291.827
- VAT number
- BE 0438.291.827
- Registered office
- Dagmoedstraat(Sch) 115, 9500 Geraardsbergen
- Names & denominations
- PRIMMO BEAUTY SERVICES · P.B.S.
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 9 September 1989
- Peppol
- Active · Active since 27 Mar 2026
- Activities · NACE
Groothandel in parfumerieën en cosmetica