Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Negative equity NBB
More debt than assets in 4 of the last 4 fiscal years.
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Tight liquidity NBB
Cash and receivables cover 20 % of short-term debt in 2025; threshold 65 %.
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Not on Peppol Peppol
Not registered in the Peppol network, mandatory for VAT-liable companies since 1 January 2026.
Financials
Financial year 2025
ACTION PROMOTION SHOP from Braine-le-Château, company number BE0436932738, closed financial year 2025 with a result of € -1,885 after tax. For that financial year ACTION PROMOTION SHOP recorded a gross margin of € -923 and equity of € -106,378. Compared with financial year 2024, the result moved from € 547 to € -1,885. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on August 28, 2026.
€ -106,378
▼ € 1,885 vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -1,885
▼ still € 547 profit in 2024
Profit after tax over the fiscal year.
€ 155
▼ 48% vs 2024
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -168,351.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 10,559
▼ 1% vs 2024
Supplier invoices still open on the last day of the fiscal year.
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Gross margin | € 32,505 | € 7,599 | € 6,318 | € -923 | ▼ € 7,240 |
| Profit after taxes | € 20,805 | € 7,694 | € 547 | € -1,885 | ▼ € 2,433 |
| Equity | € -112,734 | € -105,040 | € -104,492 | € -106,378 | ▼ € 1,885 |
| Total debts | € 135,942 | € 132,969 | € 132,943 | € 133,505 | |
| Cash | € 4,925 | - | € 299 | € 155 | ▼ 48% |
| Retained profit | € -174,707 | € -167,013 | € -166,466 | € -168,351 | ▼ € 1,885 |
| Balance sheet total | € 23,208 | € 27,929 | € 28,450 | € 27,127 | ▼ 5% |
Key figures of ACTION PROMOTION SHOP, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to ACTION PROMOTION SHOP?
What happened at ACTION PROMOTION SHOP in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- Giovanni FULGARO stepped down as director. NBB
- New annual accounts for financial year 2025: loss of € 1,885 (▼ € 2,433 vs 2024). filed late Source: NBB ↗
- New establishment in Nivelles. KBO
- Start of the company according to the CBE. KBO
In short
From € 20,805 profit in 2022 to € 1,885 loss in 2025.
Paid € 18,531 in corporate taxes since 2022.
Best year ever: 2022, with € 20,805 profit.
Management
Directors
According to the 2025 annual accounts
· until 2027
Establishments
Establishment units
Physical locations of this company
Clos du Royon(W-B) 6
1440 Braine-le-Château
Rue du Bosquet 5
1400 Nivelles
Active since 21 March 1989
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 3 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0436.932.738
- VAT number
- BE 0436.932.738
- Registered office
- Clos du Royon(W-B) 6, 1440 Braine-le-Château
- Names & denominations
- ACTION PROMOTION SHOP
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Normale toestand
- Start date
- 15 March 1989
- Peppol
- Not registered
- Activities · NACE
Overige fotografische activiteiten
Fotolaboratoria
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