Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
-
Shrinking team NBB
FTE fell two years in a row, from 73.3 to 59.
-
Busy address KBO
42 other companies have their registered office at the same address; threshold 10.
Financials
Financial year 2025
Burson from Brussel, company number BE0425042518, closed financial year 2025 with a result of € 2.4 million after tax. For that financial year Burson recorded revenue of € 16.7 million and equity of € 2.5 million. Compared with financial year 2024, the result moved from € 2.1 million to € 2.4 million. Profitable, and profit is growing. The company holds a healthy buffer. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on April 29, 2026.
€ 2.5 million
▼ 4% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ 2.4 million
▲ 13% vs 2024
Profit after tax over the fiscal year.
€ 113,535
▼ 72% vs 2024
Cash and bank balances on the last day of the fiscal year.
€ 2.5 million paid out
More than the year’s profit went to the shareholders; reserves fell.
People and assets in 2025
59
▼ 6.5 vs 2024
Average over the fiscal year, from the social balance sheet.
€ 6.6 million
▼ 11% vs 2024
€ 111,900 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 54,330
▲ 39% vs 2024
Book value of vehicles, furniture and equipment.
Debts at end 2025
None
No bank loans on the last day of the fiscal year.
€ 513,621
▼ 18% vs 2024
Supplier invoices still open on the last day of the fiscal year. Pays suppliers within 27 days on average.
€ 813,005
▲ 33% vs 2024
Taxes, VAT and social contributions still to pay.
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Revenue | € 15,234,539 | € 14,883,745 | € 15,343,758 | € 16,680,975 | ▲ 9% |
| Profit after taxes | € 1,865,498 | € 1,217,773 | € 2,107,957 | € 2,380,482 | ▲ 13% |
| Equity | € 2,580,176 | € 1,798,203 | € 2,656,160 | € 2,536,642 | ▼ 4% |
| Total debts | € 4,798,573 | € 4,301,709 | € 2,742,596 | € 3,901,486 | ▲ 42% |
| Cash | € 304,018 | € 1,247,145 | € 406,928 | € 113,535 | ▼ 72% |
| Retained profit | € 2,273,407 | € 1,491,435 | € 2,349,392 | € 2,229,874 | ▼ 5% |
| Dividend | € 0 | € 2,000,000 | € 1,250,000 | € 2,500,000 | ▲ 100% |
| Bank debt | € 0 | € 30,406 | € 0 | € 0 | |
| Balance sheet total | € 7,521,249 | € 6,242,412 | € 5,541,256 | € 6,438,128 | ▲ 16% |
| Employees (FTE) | 71.8 | 73.3 | 65.5 | 59 | ▼ 6.5 |
Key figures of Burson, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to Burson?
What happened at Burson in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- New annual accounts for financial year 2025: profit of € 2.4 million (▲ 13% vs 2024). Source: NBB ↗
- Jonathan Hughes became a director. NBB
- Scott Wilson stepped down as director. NBB
- NOJO PUBLIC AFFAIRS SRL became a director. NBB
- SADE CONSULTANCY SRL became a director. NBB
- Rachel Macdonald stepped down as director. NBB
- Scott Wilson became a director. NBB
- Rachel Macdonald became a director. NBB
In short
From € 1.9 million profit in 2022 to € 2.4 million profit in 2025.
Paid € 2.8 million in corporate taxes since 2022.
Best year ever: 2025, with € 2.4 million profit.
Paid out € 5.8 million in dividends to the owners in total.
Management
Behind Burson are Jonathan Hughes, NOJO PUBLIC AFFAIRS SRL, SADE CONSULTANCY SRL and Andrew Peter Cecil. The shares are held by WPP Toronto and WPP (GROUP) NOMINES Ltd.
Directors
According to the 2025 annual accounts
Jonathan Hughes
Director
since 2025
Director · represented by Ruud WASSEN
Also active at: Hill and Knowlton International Belgium
since 2025
Director · represented by Nilüfer DOGAN
Also active at: Hill and Knowlton International Belgium
since 2025
Andrew Peter Cecil
Director
since 2015
since 2023 · until 2025
Rachel Macdonald
Director
since 2023 · until 2025
Shareholders
WPP Toronto
WPP (GROUP) NOMINES Ltd
Participations
No participations in other companies reported.
Establishments
Establishment units
Physical locations of this company
de Meeûssquare 37
1000 Brussel
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 42 companies are registered at this address.
All companies at this address →OUTOKUMPU
€ 790,627 gross margin · 2025
Hill and Knowlton International Belgium same network
€ 6.1 million revenue · 2025
European Business Aviation Association
€ -1.4 million gross margin · 2025
DOCTENA AFSPRAKEN
€ 14,492 gross margin · 2025
Rocket Software Belgium SRL
€ 2.2 million gross margin · 2025
+37 more
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0425.042.518
- VAT number
- BE 0425.042.518
- Registered office
- de Meeûssquare 37, 1000 Brussel
- Names & denominations
- Burson
- Enterprise type
- Rechtspersoon
- Legal form
- Private limited company
- Legal situation
- Normale toestand
- Start date
- 29 December 1983
- Peppol
- Active · Active since 30 Dec 2025
- Activities · NACE
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