Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Two loss years in a row NBB
Negative result in 2024 and 2025.
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Tight liquidity NBB
Cash and receivables cover 2 % of short-term debt in 2025; threshold 65 %.
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Figures corrected NBB
Corrected annual account filed for 2024.
Financials
Financial year 2025
McCann - Erickson from Brussel, company number BE0403490405, closed financial year 2025 with a result of € -63,491 after tax. Compared with financial year 2024, the result moved from € -299,027 to € -63,491. The company made a loss. The company holds a healthy buffer. A strong own buffer against the debts. The most recent annual accounts were filed with the National Bank of Belgium on June 29, 2026.
€ 7.7 million
▼ 1% vs 2024
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -63,491
▲ 79 % less loss than in 2024
Profit after tax over the fiscal year.
€ 79,128
▼ 6% vs 2024
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € 4.2 million.
People and assets in 2025
1
Average over the fiscal year, from the social balance sheet.
€ 216
▼ € 120,041 vs 2024
€ 200 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
Debts at end 2025
€ 5.1 million
▲ 5% vs 2024
Loans from banks and other lenders, long and short.
| 2022 | 2023 | 2024 | 2025 | Change 2024 → 2025 | |
|---|---|---|---|---|---|
| Profit after taxes | € -46,958 | € -191,510 | € -299,027 | € -63,491 | ▲ € 235,536 |
| Equity | € 8,267,503 | € 8,075,993 | € 7,776,966 | € 7,713,474 | ▼ 1% |
| Total debts | € 4,488,857 | € 4,649,190 | € 5,033,547 | € 5,159,472 | ▲ 3% |
| Cash | € 43,424 | € 8,374 | € 83,950 | € 79,128 | ▼ 6% |
| Retained profit | € 4,763,388 | € 4,571,879 | € 4,272,851 | € 4,209,360 | ▼ 1% |
| Bank debt | € 4,469,040 | € 4,628,567 | € 4,896,897 | € 5,148,569 | ▲ 5% |
| Balance sheet total | € 12,766,066 | € 12,730,036 | € 12,810,513 | € 12,872,946 | |
| Employees (FTE) | - | 1 | 1 | 1 |
Key figures of McCann - Erickson, fiscal years 2022 to 2025, from the annual accounts filed with the National Bank of Belgium.Next annual account (fiscal year 2026) expected before 31 July 2027.
What happened to McCann - Erickson?
What happened at McCann - Erickson in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
- Rhodino-Adino Campbell stepped down as director. NBB
- New annual accounts for financial year 2025: loss of € 63,491. Source: NBB ↗
- Rhodino-Adino Campbell became a director. NBB
- New establishment in Brussel. KBO
- Start of the company according to the CBE. KBO
In short
From € 46,958 loss in 2022 to € 63,491 loss in 2025.
Paid € 885 in corporate taxes since 2022.
Management
It owns 96% of MEDIABRANDS BELGIUM NV itself.
Directors
According to the 2025 annual accounts
Rhodino-Adino Campbell
Director
since 2024 · until 2027
Establishments
Establishment units
Physical locations of this company
Kortenberglaan 100
1000 Brussel
Who else lives here?
A building full of entrepreneurs or one very busy letterbox? Another 5 companies are registered at this address.
All companies at this address →What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0403.490.405
- VAT number
- BE 0403.490.405
- Registered office
- Kortenberglaan 100, 1000 Brussel
- Names & denominations
- McCann - Erickson
- Enterprise type
- Rechtspersoon
- Legal form
- Naamloze vennootschap van publiek recht
- Legal situation
- Normale toestand
- Start date
- 1 January 1968
- Peppol
- Active · Active since 14 Dec 2025
- Activities · NACE
Activiteiten van reclamebureaus
Publiciteitsagentschappen