Bankrupt · Opening faillissement (CBE)

PUBLIGANDA

BE0400101937

Rechtspersoon Public limited company 1 establishment

PUBLIGANDA is an advertising agency in Deinze. Public Limited, started on 1 January 1968, 1 establishment.

Europalaan 75, 9800 Deinze

Start date

1 January 1968

Warning lights

Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.

  • Negative equity NBB

    More debt than assets in 4 of the last 4 fiscal years.

  • Two loss years in a row NBB

    Negative result in 2023 and 2024.

  • Tight liquidity NBB

    Cash and receivables cover 29 % of short-term debt in 2024; threshold 65 %.

  • Legal situation KBO

    Opening faillissement according to the CBE.

Financials

Financial year 2024

PUBLIGANDA from Deinze, company number BE0400101937, closed financial year 2024 with a result of € -145,255 after tax. For that financial year PUBLIGANDA recorded a gross margin of € 1.1 million and equity of € -918,558. Compared with financial year 2023, the result moved from € -485,944 to € -145,255. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on July 4, 2025.

What it is worth Caution

€ -918,558

▼ € 145,255 vs 2023

Assets minus debts, by the books. What is left if everything were sold and paid today.

Loss Caution

€ -145,255

▲ 70 % less loss than in 2023

Profit after tax over the fiscal year.

Cash in the bank

€ 361,289

▲ 114% vs 2023

Cash and bank balances on the last day of the fiscal year.

Where the profit goes Caution

Loss, nothing to pay out

Reserves fell to € -1.9 million.

People and assets in 2024

Full-time equivalents

23.9

▼ 4 vs 2023

Average over the fiscal year, from the social balance sheet.

Wage cost

€ 1.6 million

▲ 7% vs 2023

€ 64,900 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.

Vehicles and equipment

€ 56,141

▼ 42% vs 2023

Book value of vehicles, furniture and equipment.

Debts at end 2024

Bank debt ≈ 1 years to go

€ 82,525

▼ 45% vs 2023

€ 56,248 is repaid this year. At this pace the long-term loan is gone in ≈ 1 years.

Owed to suppliers

€ 1.4 million

▲ 31% vs 2023

Supplier invoices still open on the last day of the fiscal year.

Taxes and wages

€ 498,330

▲ 127% vs 2023

Taxes, VAT and social contributions still to pay.

Key figures per fiscal year Download key figures (CSV)
2021202220232024Change 2023 → 2024
Revenue € 3,230,285 - - -
Gross margin - € 1,456,097 € 1,198,540 € 1,083,768 ▼ 10%
Profit after taxes € -492,495 € 86,437 € -485,944 € -145,255 ▲ € 340,689
Equity € -573,797 € -287,359 € -773,303 € -918,558 ▼ € 145,255
Total debts € 3,616,584 € 3,147,528 € 3,673,454 € 4,158,164 ▲ 13%
Cash € 100,577 € 340,738 € 169,166 € 361,289 ▲ 114%
Retained profit € -1,348,797 € -1,262,359 € -1,748,303 € -1,893,558 ▼ € 145,255
Bank debt € 222,054 € 139,554 € 149,113 € 82,525 ▼ 45%
Balance sheet total € 3,042,787 € 2,860,169 € 2,900,151 € 3,239,606 ▲ 12%
Employees (FTE) 26.8 24.6 27.9 23.9 ▼ 4

Key figures of PUBLIGANDA, fiscal years 2021 to 2024, from the annual accounts filed with the National Bank of Belgium.The annual account for fiscal year 2025 has not been filed yet; it was expected before 31 July 2026.

What happened to PUBLIGANDA?

What happened at PUBLIGANDA in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:

PUBLIGANDA is active according to the CBE. Legal situation: Opening faillissement.

  • Management 4 Results Comm.V stepped down as director. NBB
  • NDCONSULT Comm.V stepped down as director. NBB
  • GUAL CONSULT BV stepped down as director. NBB
  • New annual accounts for financial year 2024: loss of € 145,255. Source: NBB ↗
  • Management 4 Results Comm.V became a director. NBB
  • NDCONSULT Comm.V became a director. NBB
  • GUAL CONSULT BV became a director. NBB
  • Koenraad Bogaert stepped down as director. NBB

In short

From € 492,495 loss in 2021 to € 145,255 loss in 2024.

Paid € 8,982 in corporate taxes since 2021.

Best year ever: 2022, with € 86,437 profit.

On average € 45,300 of value added per employee in 2024.

Management

Directors

According to the 2024 annual accounts

Management 4 Results Comm.V

Director · represented by Philippe Halsberghe

since 2025 · until 2031

Koenraad Bogaert

Director

since 2022 · until 2024

NDCONSULT Comm.V

Director · represented by Natasha De Clercq

since 2025 · until 2031

GUAL CONSULT BV

Director · represented by Pascal Libyn

Also active at: COOKING & COMMUNICATION COMPANY, Mojo Design & Production, Ad PeopleBridge

since 2025 · until 2031

Focus BV

Director · represented by Johan Sanders

Also active at: TITECA PRO EXPERTS, TITECA ACCOUNTANCY

since 2022 · until 2024

Establishments

Establishment units

Physical locations of this company

Registered office

Europalaan 75

9800 Deinze

2.001.365.366

Ottergemsesteenweg-Zuid 717

9000 Gent

Active since 1 June 1967

What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.

Details

Company number
0400.101.937
VAT number
BE 0400.101.937
Registered office
Europalaan 75, 9800 Deinze
Names & denominations
PUBLIGANDA
Enterprise type
Rechtspersoon
Legal form
Public limited company
Legal situation
Opening faillissement
Start date
1 January 1968
Peppol
Not registered
Activities · NACE

Activiteiten van reclamebureaus

Publiciteitsagentschappen

Frequently asked questions

What does PUBLIGANDA do?
PUBLIGANDA is an advertising agency in Deinze. Public Limited, started on 1 January 1968, 1 establishment.
What is the address of PUBLIGANDA?
The registered office of PUBLIGANDA is located at Europalaan 75, 9800 Deinze.
Is PUBLIGANDA still active?
No. The CBE lists PUBLIGANDA with legal situation “Opening faillissement”. The date of the court ruling is published in the Belgian Official Gazette; the register does not carry it.
Is PUBLIGANDA registered on Peppol?
No, PUBLIGANDA is currently not registered on the Peppol network.
What is the enterprise number of PUBLIGANDA?
The enterprise number of PUBLIGANDA is BE0400101937.
When was PUBLIGANDA founded?
PUBLIGANDA was founded on 1 January 1968.