Warning lights
Signals from the annual accounts, the CBE and the Official Gazette, each with its threshold and source. No score, no verdict.
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Negative equity NBB
More debt than assets in 4 of the last 4 fiscal years.
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Two loss years in a row NBB
Negative result in 2023 and 2024.
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Tight liquidity NBB
Cash and receivables cover 29 % of short-term debt in 2024; threshold 65 %.
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Legal situation KBO
Opening faillissement according to the CBE.
Financials
Financial year 2024
PUBLIGANDA from Deinze, company number BE0400101937, closed financial year 2024 with a result of € -145,255 after tax. For that financial year PUBLIGANDA recorded a gross margin of € 1.1 million and equity of € -918,558. Compared with financial year 2023, the result moved from € -485,944 to € -145,255. The company made a loss. More debts than assets. High debts against a small own buffer. The most recent annual accounts were filed with the National Bank of Belgium on July 4, 2025.
€ -918,558
▼ € 145,255 vs 2023
Assets minus debts, by the books. What is left if everything were sold and paid today.
€ -145,255
▲ 70 % less loss than in 2023
Profit after tax over the fiscal year.
€ 361,289
▲ 114% vs 2023
Cash and bank balances on the last day of the fiscal year.
Loss, nothing to pay out
Reserves fell to € -1.9 million.
People and assets in 2024
23.9
▼ 4 vs 2023
Average over the fiscal year, from the social balance sheet.
€ 1.6 million
▲ 7% vs 2023
€ 64,900 per full-time equivalent. Payroll staff only. What the director pays themselves is already netted into the gross margin and is not shown separately in the accounts.
€ 56,141
▼ 42% vs 2023
Book value of vehicles, furniture and equipment.
Debts at end 2024
€ 82,525
▼ 45% vs 2023
€ 56,248 is repaid this year. At this pace the long-term loan is gone in ≈ 1 years.
€ 1.4 million
▲ 31% vs 2023
Supplier invoices still open on the last day of the fiscal year.
€ 498,330
▲ 127% vs 2023
Taxes, VAT and social contributions still to pay.
| 2021 | 2022 | 2023 | 2024 | Change 2023 → 2024 | |
|---|---|---|---|---|---|
| Revenue | € 3,230,285 | - | - | - | |
| Gross margin | - | € 1,456,097 | € 1,198,540 | € 1,083,768 | ▼ 10% |
| Profit after taxes | € -492,495 | € 86,437 | € -485,944 | € -145,255 | ▲ € 340,689 |
| Equity | € -573,797 | € -287,359 | € -773,303 | € -918,558 | ▼ € 145,255 |
| Total debts | € 3,616,584 | € 3,147,528 | € 3,673,454 | € 4,158,164 | ▲ 13% |
| Cash | € 100,577 | € 340,738 | € 169,166 | € 361,289 | ▲ 114% |
| Retained profit | € -1,348,797 | € -1,262,359 | € -1,748,303 | € -1,893,558 | ▼ € 145,255 |
| Bank debt | € 222,054 | € 139,554 | € 149,113 | € 82,525 | ▼ 45% |
| Balance sheet total | € 3,042,787 | € 2,860,169 | € 2,900,151 | € 3,239,606 | ▲ 12% |
| Employees (FTE) | 26.8 | 24.6 | 27.9 | 23.9 | ▼ 4 |
Key figures of PUBLIGANDA, fiscal years 2021 to 2024, from the annual accounts filed with the National Bank of Belgium.The annual account for fiscal year 2025 has not been filed yet; it was expected before 31 July 2026.
What happened to PUBLIGANDA?
What happened at PUBLIGANDA in recent years, according to the Belgian Official Gazette, the CBE and the National Bank:
PUBLIGANDA is active according to the CBE. Legal situation: Opening faillissement.
- Management 4 Results Comm.V stepped down as director. NBB
- NDCONSULT Comm.V stepped down as director. NBB
- GUAL CONSULT BV stepped down as director. NBB
- New annual accounts for financial year 2024: loss of € 145,255. Source: NBB ↗
- Management 4 Results Comm.V became a director. NBB
- NDCONSULT Comm.V became a director. NBB
- GUAL CONSULT BV became a director. NBB
- Koenraad Bogaert stepped down as director. NBB
In short
From € 492,495 loss in 2021 to € 145,255 loss in 2024.
Paid € 8,982 in corporate taxes since 2021.
Best year ever: 2022, with € 86,437 profit.
On average € 45,300 of value added per employee in 2024.
Management
Directors
According to the 2024 annual accounts
Director · represented by Philippe Halsberghe
since 2025 · until 2031
Koenraad Bogaert
Director
since 2022 · until 2024
Director · represented by Natasha De Clercq
since 2025 · until 2031
Director · represented by Pascal Libyn
Also active at: COOKING & COMMUNICATION COMPANY, Mojo Design & Production, Ad PeopleBridge
since 2025 · until 2031
Director · represented by Johan Sanders
Also active at: TITECA PRO EXPERTS, TITECA ACCOUNTANCY
since 2022 · until 2024
Establishments
Establishment units
Physical locations of this company
Europalaan 75
9800 Deinze
Ottergemsesteenweg-Zuid 717
9000 Gent
Active since 1 June 1967
What is an establishment unit? An establishment unit is a geographically identifiable place where activities of the enterprise are carried out.
Details
- Company number
- 0400.101.937
- VAT number
- BE 0400.101.937
- Registered office
- Europalaan 75, 9800 Deinze
- Names & denominations
- PUBLIGANDA
- Enterprise type
- Rechtspersoon
- Legal form
- Public limited company
- Legal situation
- Opening faillissement
- Start date
- 1 January 1968
- Peppol
- Not registered
- Activities · NACE
Activiteiten van reclamebureaus
Publiciteitsagentschappen